Yahoo mystery behind exclamation mark. It was a forced decision to add an exclamation mark to the name “Yahoo”. But,then who forced Jerry and Filo to put an exclamation to their brand.
From the old booming days of dot com industry,we have always witnessed Yahoo! being symbolised as ‘Y!‘ (and not as ‘Y‘). That means,it must have been a well thought idea of integrating exclamation mark(“!“) with their brand name “Yahoo” to portrait their brand,being different from others.
But that’s not the case.It was,rather a forced decision to add an exclamation mark to the name “Yahoo“.But,then who forced Jerry and Filo to put an exclamation to their brand ?
It’s EBSCO Industries ,which forced the two founders of “Yahoo” to rather make it “Yahoo!“.And the reason is as easy as 2+2=?
“Yahoo” had already been trademarked for barbecue sauce by EBSCO Industries and that’s why Jerry & Filo had to put an exclamation to get a unique trademark for themselves..
It’s that simple…yet many people assume this as Yahoo!‘s unique branding strategy from the very beginning and reassure themselves by pitching that country specific Y! counterparts(such as Y! Japan,Y! India etc) went in sync with the parent brand Y!.
Moral of the Story
“Even if something happens to you that seems shearly ‘Undesirable’,you still can carve it to be the ‘Best’ thing that could happen to you”