User gen. content

SlideShare vs Myplick = Smart PR vs Sharp Service

There are a number of Slideshare competitors eg  Myplick, Sliderocket etc, offering better quality and features than Slideshare but aren’t able to gain massive traction.

When it comes to sharing your slideshows with your friends, one site that definitely comes in your mind is Slideshare and that’s why it’s growing at such a fast pace.slideshare and mypick

But, the reason, why it is gaining such a momentum is not only its service but also its PR activities. Slideshare had a tough competition earlier in Slide but then it created its own space and smartly projected itself as “YouTube of Slideshows“.

There has been a number of web services eg. Myplick, Sliderocket etc, offering better quality with an extra cluster of features than Slideshare but aren’t able to gain massive traction because of exhaustive PR activities done by Slideshare, which overshadows its competition.

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With advisors/investors (rather PR backbone) such as Guy Kawasaki, Dave McClure and few others, they have a definite edge over their competition.

But still, when it comes to features and better service, Slideshare takes a backseat in front of its tiny unhyped competitor, Myplick.

 

 

Areas where Myplick outperforms Slideshare

  • No login Strategy – I have rarely seen a service being able to implement “No login required” technique in such a fine way.You genuinely don’t require a registration before file upload but still you will have a tendency to get your registered afterwards. Try it yourself…
  • Audio Facility – Adding audio to a ppt can make a lot of difference in preserving user interest in the slideshow,which is facilitated by Myplick but Slideshare isn’t able to portrait this feature of their service as effectively as Myplick(elucidated)
  • Statistics – Myplick lets the users have slideshow’s statistics like viewer’s location, avg. time spent etc., which helps others judge it better before shelling a minute for the slideshow. Slideshow gives it miss as well.
  • Efficient – We uploaded a similar file to both the slideshow sharing platforms to see how it works out. After getting through both the platforms,it was Myplick which proved “relatively” fast, easy to use and smoother in transition.

Final verdictA great movie with poor marketing is a sureshot Flop but an avg flick with superb promotion makes it a blockbuster. Same rule applies here. And that’s why marketing a product is as crucial as serving a great technology.

10 Comments

10 Comments

  1. rashmi

    August 31, 2008 at 1:17 pm

    We do support audio by the way: http://www.slideshare.net/slidecasts

  2. dave mc

    August 31, 2008 at 5:13 pm

    sorry you’re way off base on this analysis…

    best of luck,

  3. Prashant

    August 31, 2008 at 10:34 pm

    @Rashmi:
    I have been using slideshare for quite sometime now but still,this much needed feature didn’t come my way(hidden somewhere) so a dose of suggestion : Portrait it with better visibility and relevancy to your users.

    @dave:
    So,what’s the base acc. to you,dave ?

  4. dj

    September 1, 2008 at 10:10 am

    hi ,first of all i m not dave mc or rashmi sinha with a different ip (or different name for that matter!).

    But i don’t have much time point out fallacies in your post ,they are far too many.

    Anyways have a look(or listen) at(to) this
    http://www.slideshare.net/ethos3/what-teachers-make-515731

    you will know why they have best by their side.

  5. Prashant Sharma

    September 1, 2008 at 5:30 pm

    @dj: It’s not abt the best stuff on slideshare more than anybody else(slideshare has tons more than myplick or sliderocket)but the point emphasised here is their exhaustive PR activites which lets them have all the attention,funding,buzz,hype besides having technically better competitors than slidesahre(which never manage to grab the limelight)

  6. dave mcclure

    September 1, 2008 at 8:55 pm

    brief summary of [only] a few errant points from your post:

    1) as Rashmi notes, SlideShare has had audio functionality for quite some time, see TechCrunch review over a year ago:
    http://www.techcrunch.com/2007/07/23/slideshare-adds-audio-synchronization/

    2) PR is certainly not the primary vehicle for SlideShare customer acquisition; most folks come to the site via SEO & widget embeds.

    3) “exhaustive PR”… um, no not really. they don’t even have a current FT hire or equivalent handling marketing or PR. Rashmi & team do a pretty decent job, but it’s a small amount of anyone’s time at best. they just make a great product, and people talk about.

    4) no login strategy — again, Slideshare has had a feature ro unregistered uploads for a long time.

    i could go on, but i think you’ve already dug a pretty deep hole with the inaccuracies above.

    my suggestion: best way to compete is to focus on your own product & customers, and just keep making it better.

    again, best of luck.

  7. Prashant

    September 1, 2008 at 10:35 pm

    @dave mcclure:

    “1) as Rashmi notes, SlideShare has had audio functionality for quite some time, see TechCrunch review over a year ago”

    “2) PR is certainly not the primary vehicle for SlideShare customer acquisition; most folks come to the site via SEO & widget embeds
    3) “exhaustive PR”… um, no not really. they don’t even have a current FT hire or equivalent handling marketing or PR. Rashmi & team do a pretty decent job, but it’s a small amount of anyone’s time at best. they just make a great product, and people talk about.”

    “4) no login strategy — again, Slideshare has had a feature ro unregistered uploads for a long time.”

    “again, best of luck”

  8. Prashant

    September 1, 2008 at 10:43 pm

    @dave mcclure:

    “1) as Rashmi notes, SlideShare has had audio functionality for quite some time, see TechCrunch review over a year ago”

    Ans :
    See my updated clarification(the one in blue) in the post.You will get your answer.

    “2) PR is certainly not the primary vehicle for SlideShare customer acquisition; most folks come to the site via SEO & widget embeds
    3) “exhaustive PR”… um, no not really. they don’t even have a current FT hire or equivalent handling marketing or PR. Rashmi & team do a pretty decent job, but it’s a small amount of anyone’s time at best. they just make a great product, and people talk about.”

    Ans :
    The point emphasised here is not the “Slideshare customer acquisition” but the “hype” it has created for itself which simply overshadows its competition.And PR is certainly the reason for it.An easy ex. is getting featured on Techcrunch(not one but many times),which isn’t an easy game
    for any startup.
    The reason,why the slideshare development team is located in Delhi,India but the three founders are in US is for obvious reasons(to get cheap development and maintainence from India and to exercise networking and PR stuff in US)

    “4) no login strategy — again, Slideshare has had a feature ro unregistered uploads for a long time.”

    Ans :
    Read it again…
    “No login Strategy – I have rarely seen a service being able to implement “No login required” technique in such a fine way.You genuinely don’t require a registration before file upload but still you will have a tendency to get your registered afterwards.Try it yourself…”

    Here,i have just praised Myplick for its way of performing this “no login reqd” stuff beautifully
    (No mention of Slideshare,whatsoever),so don’t feel so envious(that,this time slideshare didn’t the applauds)”

    “again, best of luck”
    Ans:
    See,i am not an advisor to Myplick or having some monetory interests associated with it unlike you(you,being Slideshare advisor,http://www.500hats.com/sys-tmpl/startupclients/ )
    But i had to write this comparison bcoz i actually discovered myplick only when i got stuck up within a slide(sort of hung)on slideshare and had to find some other site to get my ppt uploaded without any transition glitches.
    Before that.i,didn’t even know myplick.

    But in the end,i would still praise Slideshare coz i think it’s an achievement in itself to use your networking in such a way that people don’t even try to look for any other alternative(until forced,which happened with my case)

    So,Best of Luck to Slideshare team and to you as well

  9. Pingback: Recent Links Tagged With "slideshare" - JabberTags

  10. Jim Spence

    November 20, 2008 at 2:41 am

    Thursday I was searching for blogs related to Web Promotion and specifically seo delhi and I found your related blog.

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