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Future_Retail

Downfall of Kishore Biyani: from Retail King to Bankruptcy

Kishore Biyani, the man who is still synonymous with India’s organized retail industry. The Marwari businessman is widely credited for bringing the modern retail revolution in India. With his celebrated chain of retail stores like Pantaloon and Big Bazaar, Biyani singlehandedly revolutionized the concept of supermarket and organized retail in India. Thanks to his revolutionary impact…

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An unboxing of the Budget 2020 with a side of bettering your Personal Finances

The Budget 2020 has brought mixed feelings among the common man as well as some industry experts. Although the longest ever budget speech has brought relief to some it has aroused confusion in most others. We got some clarity by watching Akash Banerjee’s ‘Unboxing Budget 2020 - Highlights & Analysis’. While he provided us with some much-needed information…

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Marketing strategy

Micro-influencer Marketing vs. Influencer Marketing — Is There a Difference?

Influencer marketing, which was there as a successful marketing strategy, has also proven its capabilities in the digital online marketing. When it comes to digital marketing, we may have to thank platforms like Instagram, which made influencer marketing so popular and useful with millions of followers (dollars in other words) cashing on it. Micro-influencer marketing is…

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