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How to Recover from Google Penguin Update

The Google Penguin is an improved version of the Google Panda. This article will tell you how to recover from Google Penguin Update.

On the anti spam mission, Google’s latest, the Google Penguin Update is the most demanding measure adopted by the web giant, to curb websites with spam and duplicate content that over optimize and follow unethical means.

In the race to become the leading websites in search results, website owners often resort to negative tactics, also called black hat techniques to obtain high rankings in search results thereby attracting massive traffic to their sites. The introduction of Google Penguin has meant shrinking of search-engine page rankings to such website owners.

 The Google Penguin, introduced in April 2012, is an improved version of the Google Panda, which aims to eliminate websites following such malpractices and promotes high quality content websites to produce better search engine rankings by filtering online identities.

How to Recover from Google Penguin Update

The Penguin Update was solely intended to attack low quality spamming websites, though some legitimate and leading website owners also claim to have been negatively affected by it, losing valuable website traffic.

Although Google claims; otherwise, it promises websites using pure Search Engine Optimization (SEO) and white hat techniques, a transformed web searching experience by giving them higher rankings in the Search Engine Results (SERP).

Therefore, if the Google Penguin Update has negatively affected your website, you can follow Google guidelines to take charge and recover your lost traffic. Here are some suggestions describing how to recover from Google Penguin Update.

 Quality determines value

Quality and not quantity is the keyword. If your website produces low quality content and has a considerable number of backlinks from inappropriate sites, the Google Penguin would heavily penalize you.

Look for establishing links with respected websites and try to create your own content on your website. Avoid mass directory submissions. Original and fresh content will attract many visitors and give you better rankings. Remove content that adds no value.

 Avoid Cloaking

Cloaking hides the code of your webpage from your visitors, which does not make them, see the page results created for SEO. Google considers unethical, and this could mean losing your webpage visitors.

 Reduce Keyword Stuffing

Try to lower down the keyword density from 3-4% to 1% by checking your articles for unnecessary addition of keywords.

 Duplicate Content

Check your site for duplicate content and get rid of it. Do not paste content from other websites as it is.


Avoid adding the exact match of the anchor text backlinking to your website and writing genuine posts for your blogs. You can obtain such backlinks and post videos on other websites that direct them to your site when clicked. Your Homepage is the face of your website. Nevertheless, you can also link internal pages of your website on other sites after ensuring quality content of your page.

Secure your Website

Protect your website and check it from transmitting a virus, Trojan and other spyware. Ensure only trusted and secure information on the site.

Engage in Social Media Marketing

This can give your website a lot of exposure and give you an opportunity to establish links with your customers to tell them about your organisation, your new launches and plans.

Advertise your website through social platforms and create links directed to your website on it. Interact with your customers generally and see your website and SEO rankings go up.

Your website is your business establishment and to see it grow is anybody’s dream. Lastly, do not panic at such times. Your white hat technique measures and Google guidelines will surely take you out through troubled waters!

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