13 Must-Try Tools for Online Marketers in 2025

Are you looking for ways to elevate your online marketing strategies in 2025?

Look no further!

We have curated a list of the top tools you should use as an online marketer to help you reach new heights in the digital landscape.

AI Content Tools

Artificial Intelligence has taken the marketing world by storm, showing no signs of slowing down. AI-powered content tools can help you create personalized and engaging content for your target audience, saving time and resources.

1. Grammarly

Grammarly is a must-have tool for any marketer. It uses AI to scan your content for grammatical errors, spelling mistakes, and even suggests improvements in tone and style. This ensures that your marketing content is error-free and resonates with your audience.

Features:

• Tone and style suggestions: Grammarly analyzes your writing style and suggests changes to make it more engaging for your target audience.
• Plagiarism checker: This feature ensures that your content is unique and free from any copied or duplicate text.
• Real-time editing: Grammarly integrates with various platforms such as Microsoft Word, Google Docs, and WordPress, making it easy to edit your content in real-time.
• Multiple language support: With support for over 30 languages, Grammarly is a great tool for non-native English speakers.

💡 Recommended for: bloggers,  writers, students, professionals, non-native English speakers.

2. ZeroGPT

ZeroGPT is an AI detector that will help you check for AI and ChatGPT plagiarism before publishing your content. Artificial Intelligence powers this tool and uses advanced algorithms to scan through millions of online sources, including academic journals, websites, and books. It provides a detailed report indicating the percentage of plagiarized content in your work and suggests possible sources that could have been used without proper citation.

Features:

• Efficient AI scanning: ZeroGPT uses state-of-the-art AI technology to quickly scan through large amounts of text, ensuring accuracy and efficiency.
• Multiple language support: The tool supports multiple languages, making it convenient for users from different regions.
• Accurate plagiarism detection: With its advanced algorithms, ZeroGPT can detect even the slightest instances

💡 Recommended for: content creators, researchers, students, educators, and anyone else who values originality and academic integrity.

3. Slidemodel AI

SlideModel AI is a powerful AI-PowerPoint generator tool that uses artificial intelligence to create professional presentations in just a few clicks. Whether you’re a business professional, educator, or student, SlideModel AI can help you design visually appealing and impactful presentations in record time.

With its user-friendly interface and intuitive features, SlideModel AI simplifies the presentation creation process. Users can choose from a wide variety of slide templates, presentation themes, and visual slides to customize their presentation according to their needs. Starting from a topic or prompt, SlideModel AI will suggest a presentation outline that you can refine, and then create the slides and content for you.

Some key features include:

• AI-powered design: SlideModel AI uses artificial intelligence algorithms to suggest layouts and designs based on your content. This eliminates manual formatting and ensures a professional-looking presentation every time.
• Extensive library of presentation templates and visuals: SlideModel AI has an extensive library of visual slides to enhance your presentation game. These visuals are professionally designed and can be easily customized to fit your brand’s aesthetic.
• Export to PowerPoint: Once you are comfortable with your presentation, you can export it as a .pptx file and continue editing or present it in PowerPoint. Google Slides is also supported.

💡 Recommended for: small business owners, marketers, consultants, educators, and anyone looking for an alternative to Canva presentations and requiring to enhance the visuals of the slide decks.

4. Venngage

Venngage is an online graphic design software that offers a wide range of templates, icons, and images to create stunning visuals. It boasts an easy-to-use drag-and-drop interface, making it ideal for beginners and those without any design experience.

• Customizable templates: Venngage offers a variety of customizable presentation templates for different purposes, such as business pitches, marketing reports, and educational presentations.
• Icons and images library: In addition to templates, Venngage also has a vast library of icons and images to add visual elements to your presentations. These graphics are available in different styles and can be resized, rotated, and customized to match your brand’s aesthetic.
• Infographic creator: One of the unique features of Venngage is its infographic creator. With this tool, you can turn complex data into visually appealing infographics that are easy for your audience to understand.

💡 Recommended for: small business owners, marketers, educators, students, and anyone looking for user-friendly presentation software with ready-made templates.

Social Media Marketing Tools

Social media has become an essential part of any business or organization’s marketing strategy. With billions of active users on various platforms, it’s a great way to reach and engage with your target audience. However, managing multiple social media accounts can be overwhelming and time-consuming. That’s where social media marketing tools come in.

5. Keyhole

Keyhole is a social media analytics tool that helps you track hashtags, keywords, and URLs on various platforms. It provides real-time data and insights, making it easier for businesses to monitor their social media presence and performance. It also offers sentiment analysis, competitor tracking, and influencer identification features.

What you can do:

• Track sentiment towards your brand or campaigns: get a better understanding of how people are perceiving your brand or campaigns. This helps you identify areas for improvement and make informed decisions.
• Monitor hashtags: Hashtags are an important aspect of social media marketing as they help increase visibility and reach. Keyhole allows you to monitor and track the performance of hashtags across various platforms, providing insights on their usage, engagement, and reach.
• Identify influencers: Influencer marketing has become an essential part of any successful social media strategy. Keyhole helps you identify top influencers in your industry or niche based on their engagement rates, follower count, and content relevance.

💡 Recommended for: small businesses, startups, and any brand looking to collaborate with influencers for sponsored content.

6. Hootsuite

Hootsuite is a social media management platform that allows you to manage and schedule content across multiple social media platforms.

Features:

• Social media scheduling: Hootsuite’s most popular feature is its social media scheduling tool, which allows you to plan and publish posts across different platforms at once.
• Content curation: The platform also has a content library where you can save and organize relevant articles, images, and videos for future use in your social media posts.
• Analytics: Hootsuite provides analytics on your social media performance, including reach, engagement, clicks, and more. This gives you valuable insights on the effectiveness of your social media strategy.

💡 Recommended for: marketing teams, social media managers, small businesses

7. Buffer

Buffer is a marketing is a social media management tool that allows you to schedule, publish, and analyze your social media posts across various platforms. It also has features for team collaboration, content curation, and social media analytics.

• Scheduling: Buffer lets you schedule your posts in advance, so you can plan out your social media content for the week or even a month ahead.
• Multi-platform support: You can connect multiple social media accounts from different platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
• Team collaboration: Buffer has a feature called “Reply,” which allows team members to respond to comments and messages on all connected accounts in one place.

💡 Recommended for: digital marketing teams, social media managers, and small business owners.

8. Bulkly

Bulkly is an AI-powered social media automation tool primarily focused on scheduling and recycling content. It offers a variety of features to optimize and streamline your social media management, including:

• Automated content recycling: Bulkly allows you to create recurring queues for your evergreen content, ensuring that it gets shared regularly without any manual effort.
• Custom AI prompts: Fine-tune AI-generated posts to match your brand voice with customizable input options.
• Customized posting schedules: You can set specific time slots for different days of the week, making it easy to plan out your entire week or month in advance.

💡 Recommended for:content creators, bloggers, and online businesses with evergreen content.

SEO Tools

SEO is essential for driving organic traffic to your website and increasing visibility on search engines. Here are a few SEO tools that can help improve your website’s ranking.

9. Ranktracker

Ranktracker is a powerful SEO tool that tracks your website’s keyword ranking on search engines like Google, Bing, and Yahoo. It also provides detailed reports on your competitors’ rankings and suggests new keywords to target based on your niche.

Some key features include:

• Keyword research and suggestion tool:enter your website’s URL or main keyword and Ranktracker will generate a list of relevant keywords to target.
• Daily ranking updates: keep track of how your website is performing on search engines with daily updates on keyword rankings.
• Competitor analysis: compare your website’s performance against competitors in terms of keyword rankings, backlinks, and page optimization.
• Customizable reports: create professional-looking reports with customizable templates and branding options.

💡 Recommended for: bloggers, small businesses, and SEO agencies.

10. Google Analytics

Google Analytics is a powerful web analytics tool that provides valuable insights into your website’s traffic and user behavior. It allows you to track your marketing efforts, measure the performance of different pages on your site, and make data-driven decisions to improve your online presence.

Some key features of Google Analytics include:

• Real-time data: see how many visitors are currently on your site, where they came from, and what pages they are viewing.
• Audience demographics: gain a better understanding of your audience by analyzing their age, gender, interests, and location.
• Traffic sources: identify which channels are driving the most traffic to your site (e.g. organic search, social media, referrals).
• Behavior flow visualizes how users navigate through your site, which pages they visit, and where they drop off.

💡 Recommended for: bloggers, website owners, and online marketers.

11. Google Search Console

Google Search Console is a free tool provided by Google that helps you monitor and maintain your site’s presence in Google Search results. It also provides valuable insights into how Google sees and crawls your website, highlighting any issues that may affect its visibility.

Some key features include:

• Search Performance: view and analyze the performance of your website in Google Search results, including clicks, impressions, average position, and click-through rate.
• Index Coverage: see which pages of your site are indexed by Google and identify any indexing errors or warnings.
• Sitemaps: submit an XML sitemap to help Google crawl and understand the structure of your website.
• Mobile Usability: check for mobile usability issues on your website, such as text too small to read or a mobile viewport not set.

💡 Recommended for: website owners, SEO professionals, and online marketers.

CRM Tools

Customer Relationship Management (CRM) tools are essential for managing and maintaining relationships with your customers. These tools, together with sales engagement software or product feedback software, allow businesses to track interactions, manage leads and customer data, and improve overall customer experience.

12. Privyr

Privyr is a mobile-first CRM tool designed specifically for small to medium-sized businesses and startups. It focuses on helping businesses stay organized, manage leads, and track customer interactions. Some key features of Privyr include:

• Lead management: Organize leads by source, status, or contact information.
• Lead distribution and assignment: Easily distribute leads to your team members and track their sales activities.
• AI-powered lead tracking: Automatically detects and imports leads from email inboxes.
• Mobile app: Access all features on the go with their mobile app.

💡 Recommended for: Small businesses and startups looking for a simple and affordable CRM solution.

Translation Tools

Translation tools are software programs or online services that help in translating text from one language to another. These tools use machine learning and artificial intelligence algorithms to analyze the context of the text and provide accurate translations.

13. Bureau Works

Bureau Works is a translation management platform that offers a combination of technology and human expertise to provide high-quality translations. It uses advanced machine learning algorithms to analyze the content and assign it to the most suitable translator based on their experience and specialization. This ensures accurate translations with quick turnaround times.

Key highlights:

• Workflow automation: Bureau Works streamlines the translation process through its automated workflow, eliminating manual tasks and reducing human errors. This results in faster turnaround times while maintaining quality.
• Expert translators: The platform boasts a network of over 15,000 professional linguists with expertise in various industries and languages. These translators are carefully vetted and continuously monitored to ensure consistent, high-quality translations.
• Collaborative platform: Bureau Works offers a collaborative platform where clients can communicate directly with their assigned translator or project manager to clarify any doubts or provide feedback. This ensures transparency and enables quick resolution of any issues that may arise during the translation process.

💡 Recommended for:  Businesses with multiple stakeholders involved in the translation process, organizations with specific language or industry requirements.

Final Words

From SEO and social media management to email marketing management and customer relationships, these essential digital marketing tools are here to help you build a stronger online presence. 

With their diverse features, they provide the practical support you need to create strategies that deliver real results. Be sure to try these tools out and see how they can benefit your business. 

Remember, when it comes to digital marketing, staying updated with the latest trends and tools is key to success. So keep learning, exploring and implementing different techniques to stay ahead of the competition.