The world is flooded with social media activity and equally so is the case with analytics platforms that track social media content day in, day out. It has become a daunting task to shortlist your most required social media analytics platforms that help you to do your social media planning and its strategic implementation.
Take a look at the picture below. You know you’re staring down a maze of never-ending platforms, most of which don’t make any sense to you.
In this article, I have made it sure that not only you’re presented with the most efficient social media analytics software, but that they deliver their worth to you and stand out from the rest.
Here is that list, which will propel your social media efforts and boost your rankings both organically and through paid promotions. Mind you that some are free and others are paid. Make your own choice based on the listed platforms, remember to have a healthy mix of options rather than putting all your eggs in the same basket.
About: If you’re seeking robust social media marketing analytics, Quintly is the one-stop solution for you. Whether your a big brand, an agency or an individual looking to grow followers on social media, this is where you need to start. Before you start your paid plan, you can opt for the 14-day trial plan. After that, the plans start at $120/month for 5 social profiles.
Pricing: Prices start from $120 per month for 5 social profiles.
Operational Since: 2012
Support System: You can send direct emails for questions.
– Over 350 metrics
– Structured KPI dashboard
– Benchmarking and Comparative Analysis
2. Google Analytics
About: This has to be in my list of tools to track my social media analytics efforts. Its main purpose is to track website traffic, but at the same time, it’s also a free and useful tool to analyze my social media strategies’ effectiveness. Because it’s from Google you can rest assured that your insights are accurate without fluff. With a little bit of practice and patience, you can easily master this tool. If you have a WordPress blog, you can check your traffic stats by installing google analytics plugin, it’s free.
Pricing: Free for all.
Operational Since: 2016
Support System: Extensive documentation and online support groups that cover almost everything about the features.
– Know which social media platform is bringing traffic
– Goal assignment and tracking
– Social media post conversion tracking
– Know about which other social media platform is converting for you
About: Do you want to do data mashups? Cyfe is unique in the sense that it allows for data slice and dice from totally different apps and show you insights from various angles. According to Cyfe website, it’s an all-in-one business dashboard. All of your social media channels are in front of you in forms of graphs and charts. You can monitor all of them in real-time and make decisions on the go. It is also affordable, starting at $29/month, you have all the functions included.
Pricing: Free version available plus premium will cost you $29 per month.
Operational Since: The company had started way back in 2002 but the real business started in 2008 onwards and started peaking by 2012.
Support System: It has a detailed documentation support and you can send in your questions through the contact page.
– Monitor Everything
– Widgets built-in
– Real-time reports
– Data mashups
– Social publishing
About: Interested in brand sentiment analysis? Keyhole is a trusted analytics platform to do just that and much more. Whenever your brand is mentioned somewhere, you’ll get that right inside your email. Whether it’s about influencer marketing, campaign monitoring, or market research, you have a powerful platform at your disposal. This analytics platform is ideal for someone who is looking for hashtag tracking and keyword analytics.
Pricing: Free version available for 7 days after that prices start from $179/month and go up to $899 for an agency.
Operational Since: 2013
Support System: The resources section has all the details for a user to explore. Plus it also has the contact page.
– Big customers trust this platform
– Various sentiment analysis tools
– API access
– Historical data access and insights
About: Save time, make money, and live happily! AgoraPulse is here to provide you with the best and simplified way to track your social media efforts. Not only you gain insights with it, but you can also schedule your post within it. Its a 360-degree approach towards your social media strategy. Start with its 28-day trial and from there the pricing starts from $39/month. Here are its top features.
Pricing: You can use the free version for 28 days after which, the prices start at $39/month and go up to $239/month.
Operational Since: 2011
Support System: Instant chat support for resolving any problem related to the platform.
– Post schedule
– Clean UI
– Target specific audience
– Post customisation
About: Want to drastically change your Twitter game? Here’s your best chance do it right. Audiense is your best pick in the world of Twitter marketing and finding what will win you the audience is a breeze on this social media platform. You can ask for a demo and then decide for yourself, whether or not it fits into your marketing stack technologies. But first, check out its prominent features here.
Pricing: Free version and the paid version start at $9 per month.
Operational Since: Starting in 2001, the firm really took off from 2016 onwards.
Support System: The website has both resources section for information and a contact us page for specific questions.
– Unique audience segmentation
– Deep insights
– Track – interest, location, languages, best time to tweet, and influence
About: Here is a sweet little platform that is both free and powerful. Comes with unlimited automation options and unlimited reports. It’s difficult to find such a product in the industry where you need to pay for all the bells and whistles you really don’t require. If you want to use a meaningful tool minus the distractions, Sumall is perfect.
Pricing: It’s free
Operational Since: The company really started off from 2011 onwards.
Support System: It’s still isn’t a fully developed analytics platform and there are niggles related in the product, but you can contact the admin through the contact page on the website.
– Unlimited automation
– Unlimited scheduling
– Track relevant data with ease
About: Sprout Social is a well known social media analytics platform. Probably you already have heard about it. It serves some of the big shot companies of the industry and has impeccable support for its clients. But, all that comes for a high cost when compared to others in the list. For $99/month you are spending a lot of dough on it. But you do have the option to go for a 30-day trial before you make up your mind.
Pricing: 30 days of free trial after that plans starts from $99 per month.
Operational Since: 2009
Support System: It has one of the most extensive support systems in this entire list. It has a FAQs section, resources, and contact support as well.
– Class-leading features on offer
– Award-winning platform
– Fastest response time
– Suitable for big brands or small businesses with a big reach
About: If your team is highly depended on written content then CoSchedule is the top service provider in this category. It has an in-built calendar through which you can make your editorial calendar and post according to it on your various social media platform. Surprisingly enough, it also recommends topic ideas on the basis of your posts.
Pricing: Starting price is $80 per month and reaches to $1,400 per month for enterprise plans.
Operational Since: 2013
Support System: Traning sessions plus direct contact option along with resources section for product clarity.
– Social engagement analytics
– Social profiles report
– Top Projects reports
– Campaign reports
About: This is my personal favourite platform that I use every single day of my life. Literally. It’s the best content analysis tool that one can buy. If you’re keen to understand the type of content that goes viral online, you need to get hold of this social media analytics platform. You start with a free trial after which the pricing starts at $79/month.
Pricing: Starts at $79 per month on annual plans and go up to $499 per month for enterprises.
Operational Since: 2013
Support System: Instant chat support for customers.
– Content discovery tool
– Influencer marketing
– Content analytics
– Question analyzer
– Facebook analytics
So, what’s it going to be? Did you like the list? If you did, stay tuned for more such informational articles in the future.