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Startup: Machinio

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Machinio was founded by Dmitriy Rokhfeld & Dan Pinto on Mar 2013.

About Machinio
We’re a search engine aggregating over 1 million used equipment listings into the most comprehensive database and connecting buyers and sellers worldwide. We’re bridging a huge gap between technology and business in that industry and we’re passionate about it. A buyer, from anywhere in the world, in search of a specific machine no longer needs to struggle to find it locally and pay higher prices due to the lack of options, and sellers are now able to expose their inventory to thousands of buyers globally. We’re proud to be a group of millennials significantly impacting multi-generational businesses that have been around longer than we have.

How is Machinio unique
We’re not in it for the hype nor just for the money, we aim to completely revolutionise the way people buy and sell machinery forever. We’re crafting the future of this industry.

Machinio might be useful for
Anyone looking to buy or sell used heavy equipment and industrial machinery

Business Model
We have a membership platform in which members get to pay an annual fee to list their inventory with us. We currently have over 1,000 paying members in our platform.


Marketing Strategies

  • SEO
  • Social Media
  • Word of mouth

Competitors,, etc.

Good Stuff

  • Business Development
  • Company Culture and internal talent
  • Business Model

Scope of improvement

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