Google’s Chrome Eclipses Leading Indian Newspapers Across The Country

Posted on September 28, 2010

Google posted an advertisement of Chrome in the newspaper. Here are the complete details about the Google Chrome newspaper ad.

Google took a big shot by publishing Full Back-Page advertisements in major newspapers across the country’s metro cities, promoting their “Simple. Safe. Secure” Chrome web browser to the vast print media audience of our country.

Massive sized Full Page Advertisements in leading Indian newspapers isn’t unusual but when the product being advertised is a ‘web browser’, it does make the news.

Google, the fastest growing and most desirable companies of Internet Industry, which just finished celebrating its 12th birthday, is leaving no stone unturned in dragging more users to Google Chrome (Google’s web browser) and India seems to be a hotspot for Google right now.

Today (Sept 29, 2010), Google took a big shot by publishing Full Back-Page advertisements in major newspapers across the country’s metro cities, promoting their “Simple. Safe. Secure” Chrome web browser to the vast print media audience of our country.

The Times of India, Hindu, ET, Mint, along with several other big newspapers have the same full-page advertisement, pushing Google Chrome really hard. The covered newspapers collectively reach a large chunk of the active urban population, which is what Google is targeting here.

Google has never been too aggressive with their promotional strategies and generally prefers to spend less on direct marketing but Google Chrome is a different case altogether. The public debut of Chrome OS, Google’s biggest threat to Microsoft, is around the corner and Chrome web browser is supposed to serve as the backbone to Chrome OS. So, Chrome’s promotion makes perfect sense.

Also, Microsoft released its latest edition of web browser, IE9 Beta, just a couple of weeks back so Google has to counter that by taking some aggressive moves. So, again, Countrywide massive print ads make absolute sense.

Interestingly, Google kicked off similar sort of Full page ad promotions through Print Media in European countries, back in late 2009 and early 2010. Below are some of those ads.

With the browser wars heating up yet again and India is becoming an increasingly relevant market for Internet products and services, don’t be surprised if you wake up the next morning and spot Microsoft’s ads, plastered all across our daily newspapers, pushing Internet Explorer 9 into our heads !