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Setting up a TikTok Ads Manager Account allows brands and advertisers to boost their engagement and reach with a diverse array of tools to achieve their marketing goals. TikTok offers a wealth of ad formats, templates and tools to create highly immersive content that leads to higher conversion rates.
At GCG Media, we have found TikTok to be a reliable advertising partner that elevates accuracy and precise targeting with data-driven insights and analytical resources. TikTok Ads Manager has enabled us to help our clients scale their advertising efforts and enjoy higher ROIs with controlled ad spending.
We have expanded our collaboration with the platform with our TikTok Agency Ad accounts – a specialized profile that empowers advertisers by bypassing limitations. Read on to learn how you can create a TikTok account and set up TikTok Ads Manager to boost your lead conversions with highly targeted advertisements.
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How to Create a TikTok Account for Advertising Success?
Setting up a TikTok Ads Manager account will hardly take 1 minute, and it will work wonders at driving your advertising ROIs. This account will provide you access to a multitude of resources and ad templates to supercharge creativity and engage your audience with immersive content.
We also encourage advertisers to sign up for TikTok Agency accounts to interact with consumers across 55+ countries without facing any restrictions. With a specialized agency ad account, you can gain unrestricted access to the resources and tools offered within the TikTok Ads Manager. In fact, TikTok agency accounts bring substantial advantages, like improved ad management and dedicated support, making them invaluable for those looking to navigate the process of a TikTok unban more smoothly.
Here’s how you can set up a TikTok Ads Manager profile:
1. Create a Tiktok Ads Manager Account
Head over to the TikTok create account page and sign up for a TikTok Ads Manager account. You can register using your email address or phone number. The platform will use these contact details to send you a verification code. Use this code to verify your account and continue setting up your profile.
2. Provide Relevant Information
Once you’ve verified your account, a form will appear on the screen with several fields for information about your company. In order to set up a TikTok Ads Manager account, you need to provide detailed information about your company’s country and region of origin, time zone, and billing currency.
Remote advertisers are warned to enter the time zone with care, because this information cannot be changed later and will determine a multitude of factors, including your audience demographic and overall reach. It is also important to exercise caution while entering business details to address TikTok’s legal requirements.
Your business name should be exactly similar to the name you’ve used in legal paperwork and registration documents. If TikTok notices any discrepancies in your chosen name and the business name in legal documents, your account will not be approved during the review. We strongly urge you to complete this section carefully and double-check every detail.
It’s wise to take out your IRS SS-$ EIN Assignment Letter and business license and keep it close by as you fill out the details to avoid making errors. Creators often take these forms lightly but at GCG Media, we’ve helped several clients who were denied access to TikTok for Business features. Such restrictions typically stem from inaccuracies in business details.
Once you’ve completed the form, double-check all the details and click on “Register.”
3. Configuring Settings and Providing Relevant Information
After you’ve registered your TikTok Ads Manager account, your dashboard will appear in a few seconds. Click on the Account Settings menu and select Account Info.
4. Fill Out the Business Information Section
Providing accurate details in the Business Information section is of the utmost significance as you create a TikTok account for advertising purposes. TikTok will not approve your account if any field is left empty or lacks sufficient information. Inaccurate information will also lead to account rejection.
You Need To Provide The Following Details For Your Business Information:
1. Company Website URL
This section requires the website URL for your official website. Make sure the URL is submitted in this format: https://www.tiktok.com/
Be sure to follow this format to ensure account approval during the review. Also, make sure that your website is fully functional, has a security certificate and is free of all technical errors.
In order to ensure your website is approved for a TikTok Ads Manager account, it’s important to have:
- A functional and error-free website.
- Contact information that matches the information you’ve provided in the Business Information section.
- Offers relevant products or services.
- The website content is relevant to the product or service you want to market through your TikTok Ads Manager account.
2. Industry Information
Here, you need to provide information regarding your chosen industry. Be sure to double check your business registration documents to add the same industry you’ve chosen in your legal paperwork.
3. Address
Provide the official street address that you’ve used in the legal registration documents of your business, along with the state/province and postal code.
4. Business Verification
Even though this is an optional field, our seasoned advertisers at GCG Media strongly urge marketers to fill it out. Verifying your business with TikTok offers a wealth of benefits. For instance, you gain access to TikTok for Business functions, the TikTok Creator Marketplace and the platform’s ad credit programs.
5. Select your Billing Method
TikTok Ads Manager provides two billing methods:
- Automatic Payment
- Manual Payment
Select the method that aligns with your strategy.
6. Account Review
Once you’ve filled out all the information sections, click on “Submit.” The account review process typically takes around 24 hours as TikTok scrutinizes the accuracy of the information before activating the TikTok Ads Manager account.
Final Thoughts
While a TikTok Ads Manager account can work wonders at boosting your advertising ROIs, it won’t do much to help you bypass restrictions. You can hardly make much progress if your advertisements are facing shadowbans or you struggle with temporary restrictions throughout the month!
Marketers need specialized tools and dedicated accounts designed for targeted advertising. Our TikTok Agency accounts are designed to unleash creativity and minimize advertising costs while expanding consumer audiences. With this account, you can secure higher conversion rates without worrying about restrictions and limitations on your content reach.
Get in touch with the GCG Media team to learn more about our TikTok Agency Ad accounts and how they can help you quadruple your current lead conversion rate!
