The extremely popular US-based giant, Amazon is not missing any opportunity to penetrate deeper into the Indian E-Commerce market. FMCG major Dabur India has joined hands with Amazon to launch an online marketplace which will sell all types of ayurvedic products. It will also give insights regarding medicinal properties of those products and how they help in treating ailments.
Along with Dabur, other rival brands like Patanjali and Himalaya will also sell their product. However, Dabur will drive and control the whole marketplace. With this major move, Dabur will try to attract a large number customers who are leaning towards online shopping.
Recently there were reports of Amazon looking forward to joining hands with popular business families in India like Infosys co-founder Kris Gopalakrishnan and Burman, the progenitor of Dabur. Amazon says that Dabur will get a considerable amount of exposure with branding and banners of the online marketplace.
Over a past few years, the popularity of herbal products is increasing at a tremendous rate. They have a high demand in urban as well as in rural areas. Patanjali leads the segment of herbal and ayurvedic product space. It is the second largest company after ITC which produces homegrown consumer goods company. Patanjali already sells its products online via its site patanjaliayurved.net. In 2015-16, Patanjali acquired a turnover of around $770 Million. It is also making partnerships with various E-commerce companies to make its products available globally especially in the US and UK. It has also hired two investment banks with an intention to raise around Rs 1000 crore to finance its expansion firms.
A lot of millennial customers are opting for online marketplaces. So companies like Patanjali and Dabur don’t want to miss the opportunity to attract people via online channels. These stores which are exclusively made for ayurvedic products will help consumers to search desired products on the basis of companies, ailments and various other aspects.