Once Orkut was the best social networking sites, mainly in India and Brazil, but things are changing now. This article will tell you about Orkut Monetization.
However Orkut isn't a prominent social networking site in U.S. and Europe but when the stats are compared worldwide, Orkut seems to be a frontrunner in its arena.
Orkut majorly dominates Brazilian and Indian market. In India, there are local competitors like Bigadda and ibibo which are also fueling big bucks into their systems but Orkut is unarguably the winner of young Indian hearts.
But this Google's service is still struggling for the monetary returns it was looking for.The ROI of Orkut is below expectations and there are rumors that Google may eventually shut down Orkut (like Yahoo's recent shutdown of their social networking service 'Mash') or rather sell it out to a local business player (Indian or Brazilian).There are a number of factors which lead a social network to a poor ROI and consequent shutdown that we have already covered here
But one thing that forces Google to keep floating in the social networking market is the future growth and worth of internet population of Indians and Brazilians. Its also the only Google's representative in the social networking sector.Hence,Google is trying its level hard to survive this crunch situation.
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