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Startup: BluPears

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BluPears was founded by Raj Goyal, Mus Mustapa on Jan 2017.

About BluPears
BluPears is an EdTech company that teaches communication skills, leveraging artificial intelligence (AI / ML) and natural language (NLP) algorithms. Ongoing, measurements of these skills allow for personalised learning. We are currently a B2C company with a freemium model and 1-for-1 to a child in need. Our initial focus is children ages of 2-8, targeting parents and caretakers. We currently have an MVP app.

How is BluPears unique
No competitor is using AI algorithms to encourage the child to create unique prose and poetry through emulated one-on-one interaction. No competitor implicitly and explicitly measures the impact.


BluPears might be useful for
Parents, Caretakers, Educators

Business Model
Freemium Model Free fixed set AI-based content Standard AI-based Unlimited content Premium Coach-based Unlimited content Social Responsibility – donate 1-for-1 to a child in need

Marketing Strategies

  • SEO
  • Social Media
  • Search/social
  • Advertising
  • Email Marketing

IBM Watson, Google Deepmind, Amazon Lex, Microsoft Azure

Good Stuff

  • Artificial Intelligence
  • Education


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