BlackBerry on Monday unveiled a new phone at a special IT Expo event in Dubai. Named as BlackBerry Motion, the company has once again decided to give a ditch to tradition qwerty keyboards in the lieu of touchscreen format. Judging by the specs & price, BlackBerry Motion appears to be targeted at mid-range phone category.
The phone comes packed with a Snapdragon 625 chip, 4GB of RAM, 32GB of internal storage, while 12-megapixel rear camera and 5.5-inch 1080p display makes this phone equally feature driven. But BlackBerry Motion’s real USP are not driven by external, but internal features. Take for instance, the IP67 water resistant rating or be its massive 4,000mAh battery.
Talking specifically about IP67, then this feature can help this phone to survive underneath 3.3 meter of water for nearly half an hour
Last but not least, BlackBerry Motion (like all other BlackBerry Phones) will be draped completely in iconic black color design.
Costing and pricing
Blackberry Motion has been approximately priced at $460, but as of now the phone is not slated for global launch. Initially, the phone will be launched only in handful of Middle Eastern countries, which means customers in North America will have to wait bit longer.
This is Blackberry’s second big launch in 2017, after it launched BlackBerry KEYone earlier this year. It is yet to be seen whether these two phones will help the company in reclaiming its lost glory. However, most industry experts are not very optimistic about Blackberry’s future, arguing that competition in the smartphone market is already too ruthless for any company to make a comeback.
Once considered as a major player in the smartphone market, Blackberry boosted 85 million customers across the world in 2013. But increasing competition from IOS & Android and inability to adapt to touchscreen format spelled complete doom for the company. With financial position becoming precarious, BlackBerry finally sold its manufacturing & distribution rights to Chinese company TLC communication last year.