Google Attribution is now in the race of Marketing Strategy Evaluation Tool

An attribution model is basically a rule or sometimes a set of rules, which actuates that how credit for sales and conversions is attributed to some touch points or clicks in conversion paths. Citing an example for it: Analytics model, Last Interaction model that assigns 100% credit to the ultimate touch points that immediately precede conversions or sales. Google’s attribution…

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100 billion Dollars Fund for Tech Industry: Raised by SoftBank group

The SoftBank group of Japan along with Saudi Arabia’s sovereign wealth fund announced a $100 billion fund for the IT revolution. The main areas will be artificial intelligence, robotics and semi-conductors. However, SoftBank added that their areas of focus also included internet-of-things, infrastructure, telecoms, biotech, fintech, mobile apps and more. The funds will steer capital…

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