Inner-wear brand XYXX has brought on board ace marketer Shripad Nadkarni on its board of directors team. Known for his shrewd marketing brain, Nadkarni is also a popular angel investor and co-creator of popular startups like Paper Boat and Epigamia. He is also the Founder of Maverix Platforms , a cloud kitchen venture.
Commenting on Nadkarni’s appointment as a mentor, XYXX’s founder Yogesh Kabra said “Shripad is a force to reckon with in marketing and brand building so it is our honour and pleasure to have him in our corner. He is known for his fearless experiments with the brands he is affiliated with and we are excited to have him help build brand XYXX.”
Mr Nadkarni on partnering with XYXX, “Yogesh and team are building a sound and scalable business and brand. My goal is to help build a disruptive and memorable brand narrative while accelerating business growth.”
Shripad has had a remarkable marketing journey with some of the top companies including Johnson & Johnson and Coca Cola. He was the former Vice President-Marketing of Coca Cola India.
Started by Yogesh Kabra in 2017, XYXX is a new-age men’s innerwear and comfort wear brand. The company claims to offer a wide-varieties of stylish men innerwear products at an affordable price point. Speaking to a well-known news portal, Kabra had said that his startup with a vision to change the innerwear culture in India.
Well-known VC firm Sauce Vc, which has backed several well-known VC firms, has backed XYXX. Govind Shrikhande, former MD Shoppers Stop, also acts as one of the mentors on XYXX’s Board of Directors team.
Today XYXX has a strong omnichannel presence across entire India and is consolidating its position in a highly competitive market that is dominated by established brands like Jockey, VIP and Dollar.