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Organic Personal care brand Juicy Chemistry grabs $6.3 Mn in a Series A Round

Organic skin & personal care brand Juicy Chemistry has raised $6.3 Mn in a Series A funding round led by Belgium-based investment firm Verlinvest. This marks the largest Series A raise in the D2C beauty and personal care space, according to Juicy Chemistry’s official press release.

Juicy Chemistry’s co-founders

The Coimbatore-based startup was bootstrapped until 2019, when the firm raised its first-ever angel funding from Mr. Amit Nanavati. The angel funding gave the company the much-needed financial impetus to scale its operations and go for a bigger market share. Ever since its angel funding, the company claims, that it has seen a 300% jump in revenues for this fiscal year with a growing customer base.

Commenting on the latest series A funding round, Pritesh Asher, Co-Founder and CEO of Juicy Chemistry said “It is an incredibly exciting time for us. The investment will enable Juicy Chemistry to further strengthen its position as a leader in the clean and organic beauty segment. We are keen to leverage this capital for the rapid expansion of Juicy Chemistry’s thriving e-commerce platform and omnichannel distribution capabilities, to reach new and existing geographies, to hire talent, for brand building and to cater to the increasing demand for products both domestically and in the international market.

Manvitha Janagam, Investment Professional, Verlinvest said “India is on track to become one of the largest beauty markets in the world. An increasingly conscious customer is shaping the trend towards clean beauty. Megha and Pritesh with their deep knowledge of organic beauty, have been able to craft the perfect beauty brand, that strongly resonates with this conscious consumer. By emphasizing on sourcing unique organic ingredients from across the world and manufacturing at highest ECOCERT standards, they are creating nothing short of a revolution in the organic beauty segment in India.

Founded in 2014 by husband-wife duo Megha and Pritesh Asher, Juicy Chemistry had a very humble beginning. The startup was started from a 10×10 make-shift kitchen and with a meager investment of Rs 5,000 as well as to redefine the skincare industry. The brand offers a 100+ product range of natural and organic skincare products consisting of cleansers, moisturizers, floral waters, gourmet soaps, hair masques and many other products.

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