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Koo app – India’s answer to Twitter – Unveils new Logo

India’s homegrown social networking platform, Koo app, has unveiled a brand new logo. Although the new logo has kept in-tact the picture of the yellow bird, it bears a more fresh look. In the new logo, the yellow bird looks much bigger in size.

While the platform is barely one year old, it has created quite a splutter in India with its USP being that it is available in regional Indian languages. Twitter is devoid of this USP as it is only available in English language and therefore only English speaking crowd can participate in it.

Commenting about the unveiling of new Logo, Aprameya Radhakrishna, Co-founder, Koo, said “We are very excited to unveil our new identity. It’s a fresh new look and an indication of our little yellow bird growing up from being a toddler to an adolescent.”

“The bird is full of positivity and will inspire people to talk about various aspects of life in the most positive manner. This little bird is ready to fly. We are grateful to Gurudev Sri Sri Ravi Shankar for inaugurating Koo’s new logo on the auspicious day of his 65th birthday.”

The Koo app has managed to create quite a buzz in the investment community, with the startup counting several high profile investors among its investors. This includes Accel Partners, Kalaari Capital, Blume Ventures and 3one4 Capital.

The barely one year old company also counts former Indian cricketer Javagal Srinath, Bookmyshow’s co-founder Ashish Hemrajani, Udaan Co-founder Sujeet Kumar and Zerodha founder Nikhil Kamath among its many high profile investors. These investors collectively bought 9% stake owned by Chinese investor Shunwei Capital.

According to CrunchBase, Koo has till now raised $4 Mn  primarily via seed funding and series A round. As per Google play sore, Koo app’s download numbers have crossed 5 crore.

 

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