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DSG Consumer invests Undisclosed Funding in Supplement brand Nutrova

Early stage venture capital firm, DSG Consumer Partners (DSGCP), has invested undisclosed amount of funding in Axys Nutrition Products Pvt Ltd. Axys Nutrition is essentially a nutraceutical company that develops evidence-based nutrition and nutraceutical products. Based in the financial city of Mumbai, the company manufactures all its products under the brand name ‘Nutrova.’

Nutrova currently focuses on two segments: (1) Skin and hair health and (2) Fitness and Weight Management. It broadly deals and sells 8 SKUs or products. Some of these 8 SKUs include Nutrova Collagen + Antioxidants, Nutrova Antioxidants for skin health and Nutrova Kerastrength for hair health.

Nutrova was founded in 2013 by Akshay Pai with the single-minded goal to develop research-driven products that offer sustainable solutions for our innumerable health problems.

Commenting on the fundraise, Akshay Pai, Founder & CEO, Nutrova said “Our fundamental belief at Nutrova is that the right nutrition, properly delivered, can enable everyone to take charge of their health. We’re excited to partner with DSG on this journey to develop the best products possible and to make them easily accessible as well.”

The company will use the funds in R&D and to further scale our team and presence, Pai added in the official statement.

“DSGCP has actively been looking at best in class insurgent brands in India’s health and wellness segment, including nutraceuticals and supplements. As Indian consumers become more affluent, a larger share of wallet is spent on health & wellness,” said Deepak Shahdadpuri, Managing Director of DSG Consumer Partners.

“We believe that the evidence-based, clinical research centered approach adopted by Nutrova will be a very important purchase consideration for customers as awareness levels increase.”

About DSG Consumer Partners:

DSG Consumer Partners (DSGCP) is an early stage venture capital fund that is mainly focused on investing in consumer brands and businesses across India and South East Asia. Launched in 2013, DSG has backed some of the most high profile startups in India including Oyo Rooms, Zipdial, Chai Point and GOQii.


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