According to media reports, B2B tech dairy startup Mr. Milkman is all set to be acquired by Anil Arya, the man who co-founded famous mosquito repellent brand AllOut. As per Economic Times, Mr. Arya along with other investors will be setting a new company in Singapore to pick up a majority stake in the Gurgaon headquartered startup.
The co-founder of AllOut, the brand which he sold in 2005, has admitted to Economic Times about his plan to invest in Mr. Milkman. Even Mr. Milkman’s co-founder Samartha Setia confirmed that Arya is all set to invest in the company. However, both refused to share any details about the impending investment.
By the way, Mr. Milkman is lot different from the typical dairy tech startups that have managed to hog media limelight during last one and half years. This is because it is a B2B startup and hence mainly caters to dairy companies. Mentioned below are some of the important details about the Gurgaon based startup.
- Milkman was founded in 2017 by Samartha Setia.
- Milkman offers unified platform to dairy companies that helps them in managing their entire business – from customer subscription, payment & analytics to daily deliveries.
- The startup counts clients like Milk Mantra, Whyte Farms, Just Doodh, Go4Life & Milk Valley Farm.
During the last one year lot of positive developments have taken place in milk & tech dairy industry. Although most of these developments have happened in B2C segment, they will certainly have a trickling effect on the B2B segment as well. Stated below are some of the big development that has recently taken place in milk and hyperlocal industry.
- Dailyninja recently acquired two hyperlocal startups WakeupBasket & 4amShop for undisclosed amount. The Bengaluru based startup had also raised $3 Mn in June this year.
- Milkbasket recently raised Rs 10 crore in fresh funding from a U.S. based venture capital firm.
- Another hyperlocal delivery startup Doodhwala raised $12 Mn from Omnivore and other investors only two days back.
- While small startups are not leaving any stone unturned in tapping the fast-growing hyperlocal market, big startups like BIgBasket and Swiggy are also vying for a share in this industry. In fact, BIgBasket recently made an array of acquisition in order to penetrate the hyperlocal industry.
- Even retail giant Future Group, which owns Big Bazaar, is reportedly planning to enter in the milk delivery business.