B2B e-commerce major Udaan is planning to foray into the B2C space with its soon to be launched Android app Pickily. Although Udaan has remained tight lipped about its upcoming venture but grapevines and surrounding developments apparently suggest that its maiden entry in B2C space is a foregone conclusion.
Techpluto’s query to Udaan went unanswered at the time filing this story. We’ll update our readers as and when we get any official response from the company.
The beta version of the Pickily app has already gone live on Google Play Store, with its play store page showing little over 1,000 downloads. On play store, the app introduces itself as an online grocery delivery app.
According to unconfirmed reports, Udaan is currently running a pilot project to allow customers living in the selected areas of Bengaluru to order groceries through Pickily app. However, we could not ascertain how many orders Pickily app has processed so far.
To streamline its entry in the online grocery & FMGC space, the company is reportedly building a fulfillment and distribution centers in Bengaluru and Hyderabad. Reports further suggest that Pickily app is slated for official launch next month.
On the outset, the Bengaluru headquartered company’s reported decision to foray into B2C space may appear to be a cascading effect of the ongoing coronavirus crisis, which has forced several startups to go for a temporary pivot; with most of them opting for grocery delivery since its demand was skyrocketing during the lockdown period.
However, only time will tell if Udaan is really serious about online grocery delivery business with long term view in mind. This hypothesis, of course, holds only if the company eventually enters the B2C space. Keeping watching this space to know whether or not Udaan takes flight into the unexplored terrain.