Uniplatform Tech, a technology company that operates real estate SaaS platform called MultiplyMyLeads.com, has scooped up undisclosed amount of funding from investors. Frontline Strategy Funds, SucSEED Venture Partners LLP and other investors spearheaded the round. The company said that it will use the funds to launch and expand its services in New Delhi region.
“The face of the real estate sector in India is evolving dramatically with technology transforming it’s every facet. The move towards online market places will accelerate as digital marketing integrates deeply with the traditional network marketing,” said Atim Kabra, Managing Partner at Frontline Strategy Funds. “Uniplatform Tech’s ability to provide technology enabled real estate sales engine will be critical in transforming the real estate industry roadmap.”
Uniplatform’s MultiplyMyLeads.com is essentially a B2B real estate SaaS platform that offers singular platform for real estate property brokers, property developers and builders to connect to customers. MultiplyMyLeads uses smart CRM with intuitive features of Truecaller to aggregate the leads from real estate websites, offline sources and popular social media platforms.
Uniplatform touts MultiplyMyLeads to be a unique platform, claiming that the market currently doesn’t have too many SaaS based aggregator platforms in the B2B space.
Uniplatform was founded in 2015 by Rohit Manghnani (MBA from FMS), Amit K Jaiswal (B. Tech from IIT Kanpur) & Iccha Manghnani (PGDBA from XLRI). Their aim to start this startup was to fundamentally change the way traditional real estate platform functioned.
Growing digitization has also impacted India’s real estate sector in a positive way, with consumers and real estate builders becoming highly reliant on internet and smartphones to know about their prospective deals. Investors have duly paid heeds to these growing tractions by investing sustainably in the online real estate sector. Industry experts claim that online real estate sector faces huge challenges but maintain that scope for growth is equally immense.