Home fitness and wellness start-up Portl announced on Monday that it has raised an undisclosed amount in its Seed round of funding from Kalaari Capital. Last week, Kalaari Capital had led a $1.8 Mn Seed Funding round in SimpliContract.
No other VC firm or angel investor has participated in the funding round. Portl says that it is an innovation company that combines fitness, technology and media. The company has developed two flagship products: Portl Mirror and the Portl Pro.
Both devices use advanced AI to provide real-time exercise form analysis and correction feedback. This ensures that each exercise is performed with the correct technique and helps prevent injuries, the company added. Portl’s product also monitor a wide range of health metrics at home including ECG, Blood Pressure, Blood Glucose etc., and forms the basis for a highly personalized wellness programme.
To get an idea about Portl’s product, please refer to the above picture.
Portl said that the seed funding will be utilized to grow the team across hardware, engineering and AI domains and expand the sales and marketing efforts for the Portl range of products in India.
Portl was founded in March 2021 and is barely few year old startup. Indraneel Gupta and Vishal Chandapeta are co-founder of this startup.
Indraneel Gupta, Co-founder & CEO, Portl, said, “Our aim is to ultimately deliver simplicity and convenience for consumers by creating tangible, long-lasting value through the products we design. At Portl, we are reimagining the way people will access, manage and control their overall health. In many ways, the hardware and software that we are building will empower people to take charge of their own health and fitness, while we provide personalized and holistic services to support their efforts.”
Commenting on the seed funding round Vamshi Reddy, Partner at Kalaari Capital, added, “We at Kalaari strongly believe that Portl has the ability to shape the way customers manage fitness and well-being at home. Overall, the product will help customers adhere to workout routines, improve access to world-class fitness content, and help personalize each user experience. They also have the ability to go beyond fitness capabilities using hardware interface, computer vision, and audio functionality to deliver telehealth solutions. The device can tap into user data to deliver a wide range of digital healthcare solutions. “
Portl believes that there is a significant gap in the market when it comes to Home Fitness & Wellness. From a consumer perspective, traditional fitness equipment is expensive, occupies a lot of space and usually requires multiple machines for a full-body workout. Moreover, consumers also require constant guidance and time-flexible fitness programmes, which aren’t addressed by the one-size-fits-all approach that is prevalent in most virtual fitness services.