Skip to content Skip to sidebar Skip to footer

How to Schedule Facebook and Instagram Reels

Are you struggling to keep up with your social media content? If you’re constantly wondering how to schedule Facebook and Instagram reels, you’re not alone.

But don’t worry, we’re here to help! In this blog post, we’ll share some tips and tricks on how to effectively schedule your Facebook and Instagram reels.

We know that trying to keep up with all the social media trends can be overwhelming, but with a little planning and organisation, it doesn’t have to be. So without further ado, let’s get started!

Also Read:

How to Hide all Reels on Facebook

How to Make a Reel with Photos

Decide when to post

When it comes to Instagram Reels, timing is everything. If you want your reel to be seen by the most people, you need to post it when they’re most likely to be on their feed.

There is no magic time to post on Instagram. But there is data that can help you figure out when your specific audience is most active. Use a tool like Sprout Social to find out when your audience is online, then try to post your reel around those times.

You should also keep in mind the half-life of an Instagram Reel. A study by Later found that an Instagram Reel has a shelf life of just 24 hours. So if you want your reel to be seen by the most people, you need to post it when they’re most likely to be on their feed.

Create attractive content

When you create attractive content, your fans and followers are more likely to stick around and interact with what you post. That means more likes, comments, and shares – which can lead to new fans and followers, too.

Here are a few tips to help you create attractive content:

  • Make it visually appealing: Use high-quality photos and videos, and choose an aesthetic that fits your brand.
  • Keep it interesting: Share a mix of content types (photos, videos, polls, etc.) and avoid being too sales-y.
  • Be timely: Post content that’s relevant to current events or trends.
  • Be authentic: Be true to who you are as a brand, and let your personality shine through.

Use hashtags

In order to get more views on your reels, use hashtags. When you use hashtags, your reel will show up when people search for that hashtag. For example, if you use the hashtag #cake, your reel will show up when somebody searches #cake. Make sure to use relevant hashtags so that your reel can be seen by people who are interested in what you’re posting.

Use scheduling tools to schedule Facebook and Instagram Reels

If you want to get the most out of your Facebook and Instagram Reels, then you need to start scheduling them. Scheduling tools allow you to plan and publish your content in advance, which means that you can make sure that your Reels are going out at the best possible time.

There are a few different scheduling tools that you can use, but we recommend Hootsuite. With Hootsuite, you can connect your Facebook and Instagram accounts and then schedule your Reels in advance. The best part is that Hootsuite will automatically post your Reels at the optimal time, so you don’t have to worry about it.

To get started with Hootsuite, all you need to do is sign up for a free account. Once you’ve done that, connect your Facebook and Instagram accounts and then start scheduling your Reels.

Analyze your posts

Before you start creating content, it’s important to analyze your past posts to see what’s worked well and what hasn’t. This will give you a good idea of the type of content your audience responds to and help you narrow down your focus.

To do this, start by looking at your analytics (Facebook Insights or Instagram Insights) to see which posts have gotten the most engagement. Make a note of the topics, content formats, and caption types that perform well. You can also look at the posts with the least amount of engagement and figure out what didn’t work so you can avoid making those same mistakes in the future.

Once you have a good idea of the types of posts that perform well, you can start brainstorming ideas for your Reels. Keep in mind that Reels are all about creativity and storytelling, so try to come up with ideas that are visually interesting and will grab your viewers’ attention.

Try different strategies

There’s no magic number for how often to post Instagram Reels or Facebook Reels, but experts recommend posting at least once a day to keep your audience engaged. You can experiment with different posting frequencies to see what works best for your brand, but don’t post more than twice a day or you risk over-saturating your followers’ feeds.

When it comes to scheduling your Reels, the best time to post will vary depending on your audience and what time zone they’re in. To figure out the best time to post, look at when your followers are most active on Instagram (you can see this in your Insights tab) and try posting during those times. For Facebook Reels, the best time to post is typically weekday mornings or afternoons.</p><br /><h2>Keep track of what works </h2><br /><p>
The best way to keep track of what content does well on Facebook and Instagram Reels is by looking at the analytics in your Insights tab. There, you can see how many views, comments, and shares each reel gets. You can also save your favorite reels and see which ones get the most views over time.

To see your reel insights:

  • Open the Facebook app and go to your Page.
  • Tap Insights in the top right.
  • Scroll down to Videos and tap See All.
  • Tap the Filter button in the top right and select Reels.

From there, you can see how your recent reels have performed and save them for easy reference later. Keep in mind that you should post reels that are timely and relevant to what’s going on in the world – otherwise, you risk them getting lost in the shuffle.


There’s no rulebook for how often you should be posting to Instagram or Facebook, but if you want your business to show up in people’s feeds on a regular basis, you need to be posting content on a regular basis. The algorithm that decides what shows up in people’s feeds is always changing, so it’s important to experiment with different types of content and different frequencies of posting to see what works best for you.

A good place to start is by posting one piece of content per day. You can experiment with different times of day and different days of the week to see when your audience is most engaged. Once you find a posting schedule that works for you, stick to it as much as possible. Consistency is key when it comes to social media.

If you want to get really serious about growing your reach on social media, you can consider using a tool like Hootsuite or Sprout Social to schedule and publish your content in advance. This way, you can focus on creating high-quality content without having to worry about the day-to-day logistics of actually getting it out there.

Conclusion – how to schedule Facebook and Instagram reels

In conclusion, there are many different ways to schedule Facebook and Instagram Reels. By using a tool like Hootsuite, you can easily plan and publish your Reels content in advance, giving you more time to focus on creating engaging content. You can also use Reels to drive traffic to your website or blog, and to build relationships with potential customers and clients.

This Pop-up Is Included in the Theme
Best Choice for Creatives
Purchase Now