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How to Add Captions to Instagram Reels

So you want to know the secret for making your reels stand out? It’s all about adding captions! Whether you use them for fun or to draw attention to your content, here’s how you can easily add captions to your Reels and make them shine!


Reels is the newest feature of Instagram, which allows you to create entertaining videos with audio and various effects. Adding captions to Instagram reels can give your content an extra boost. It can draw viewers in, set the tone for the video, emphasize important information, or add an explanatory context. Captions can also make your reel more accessible for viewers who are deaf or have hearing loss. This guide will explain how to add captions to your reels so that everyone can appreciate your creative content!

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What Are Reels?

Reels are a type of short-form video created on Instagram. They’re just like regular Instagram posts, except they can contain up to 30 seconds of footage that you can edit, customize and enhance with various background music and effects. Captions play an important role in reels because they are a great way to introduce your content and give viewers an idea about what your reel is about.

Adding captions to your reels gives you the ability to provide extra information about your content, engage with viewers who may not have the sound turned on, create conversations around trending topics or hashtags, or add pictures that give extra context. Captions can also be used for SEO purposes, as this is yet another opportunity for you to make sure that viewers can find your videos using relevant keywords. It’s also worth noting that captions will turn off after seven seconds if there’s no sound in the reel–so make sure to keep yours engaging and attention-grabbing!

Benefits of Adding Captions to Reels

Adding captions to your reels can bring many benefits, ranging from improving engagement on social media to boosting your search engine optimization efforts. Captions make it easier for viewers to follow along with whatever you’re discussing, while also highlighting any key points they should pay attention to. As a result, viewers can choose which topics interest them and focus their attention accordingly. Additionally, adding captions to videos can help your posts rank better in search results, as Google can read caption text but not audio. This means that when viewers are searching for topics related to your reel video content, you’ll have an edge over competitors who may neglect this vital step.

Finally, adding captions makes your content more accessible for people with hearing disabilities and non-native English speakers who may need extra help in understanding what’s said in the video. Overall, ensuring that everyone has access to the same content regardless of their hearing is important for creating an equitable and diverse online community. In summary, there are numerous reasons why you should add captions when posting reels on social media — increased engagement amongst followers and broader accessibility for a variety of audiences being the primary advantages of doing so.

How to Add Captions to Reels

Reels are a great way to share video content quickly and easily on platforms like Instagram, but it can be difficult to convey your message when the viewer has to scroll by and read your captions. Fortunately, adding captions to Reels is easy and can help you create engaging content that will keep your followers engaged and entertained. Here are some tips for how to add captions to Reels.

  • Start by uploading your video onto Instagram or an editing app of your choice, such as iMovie or Adobe Premiere Pro.
  • Navigate to the “caption” section in the uploading/editing page: you’ll need to type out your caption in the space provided and make sure it’s within 140 characters. Tip: break up longer captions into shorter parts for a more organized look!
  • For longer videos, consider adding subtitles instead of captions so that viewers can watch without having to scroll through everything manually.
  • Consider formatting–adding different fonts, bolding key words, or utilizing hashtag-friendly formatting like emojis–for visual appeal and accessibility!
  • Be sure to check spelling before finalizing; accuracy helps viewers get accurate information quickly!

By following these simple steps, you can add captions to Reels quickly and effectively! Your followers will appreciate being able to understand the content you share with them even if they’re unable to turn their sound on or miss small bits of text during playback!

Tips for Writing Captions for Reels

Writing captions for your Instagram Reels can be key to creating an engaging experience for your viewer. Keep in mind that the caption not only adds context to the video, but also helps Google recognize your content so it can show up in search results. Here are some tips on how to write great captions for your reels:

  • Be descriptive: Use words that accurately describe what’s happening in the video and give viewers an understanding of what the clip is about.
  • Be concise: Keep it short and to the point – no more than 140 characters!
  • Include hashtags and mentions: This will ensure you have more people aware of your content, who might decide to follow you.
  • Express yourself: Use language that reflects your personal style and adds some personality to your post.
  • Make it actionable: Encourage comments, questions or shares by asking engaging questions or telling viewers what they can do related to the reel.

Best Practices for Captions on Reels

When you are creating content for Reels, it is important to make sure that your captions effectively communicate what you are trying to say. Captions can be used in a variety of different ways, from providing extra context and detail about your content to giving viewers an opportunity to pause and think about what you’re saying.

Captions should always be concise, well-written and on-brand. Here are some best practices for creating effective captions on Reels:

  • Use simple language that your viewers will understand
  • Give viewers enough space to pause and reflect on what you’re communicating
  • Keep sentences short – no more than two lines at a time
  • Check spelling and grammar thoroughly before posting
  • Embrace emojis, stickers, GIFs or any other visuals that will amplify the message in your caption
  • Link out to relevant sources if appropriate
  • Take advantage of available tools like Polls and Music Moods to increase engagement within the caption

How to Measure the Impact of Captions on Reels

Captions are a great way to increase engagement on your Instagram Reels. However, they are not always easy to create. Without having the right measurements in place, it can be difficult to track the impact of captions on users’ engagement with your content.

To ensure that your caption efforts don’t go unnoticed, you should create KPIs (Key Performance Indicators). KPIs help you measure the effectiveness of captions and determine what type of captions work best for your audience. These can include:

  • Number of Reel views: Measure the number of Reel views when captions are included in comparison to no-caption Reels. This will give you an idea of whether adding captions increases engagement or not.
  • Reach: Evaluate how much wider or deeper a reel with caption goes compared to one without a caption. Consider the total number of unique viewers who see your Reel then measure how much more (or less) they engage with the post since they now have access to more information within it due to the inclusion of captions.
  • Retention rate: The amount (percentage) viewers stay until the end is also indicative of how engaging a reel with caption is compared to one without one – if more people are sticking around until the end, then there’s a good chance that adding captions increases engagement and overall awareness about your brand or product.
  • Interaction score: Pay attention to likes, comments, shares and other engagements for both captioned and non-captioned reels then take their average scores as well as peak scores across periods over time into account when evaluating overall performance improvement due too caption usage.

By tracking these metrics, you will be able to determine which types and lengths of captions work best for your reels, as well as what topics drive user engagement and keep them watching until the end — enabling you to create high quality content that resonates with users consistently!


In conclusion, adding captions to reels can help your content stand out and engage viewers. Captions make video content more accessible, and make it easier for people who are hard of hearing or have auditory processing issues to understand the visuals in your videos. Before you post a reel, take the time to evaluate your captions — they should be accurate and contain information that complements the visuals of the video. When choosing which font, size and colour will be best for different videos, consider which ones will show up better for each reel’s individual style. Finally, make sure that you proofread thoroughly before posting — nothing says unprofessional like a caption with typos! By following these tips, you can ensure that your reels are engaging and accessible to a broad audience.

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