Believe Digital, a Paris based leading technology and artist services company, on Monday acquired Entco – an Indian live music production company. Believe did not disclose the financial details of the acquisition deal.
Following the acquisition deal, Entco will be rebranded as ‘Believe Entertainment’ and will be based in Mumbai, where it will closely align with live music experiences for brands and consumers with the help of Believe’s growing music distribution, label services and artist services operations in the market.
Believe Entertainment will seek to capitalize on Entco’s well-established position in the Indian industry, with the latter boasting legacy of award-winning live experiences, music festivals and concerts led by renowned experts and artists.
“Subramanian and Warren have uniquely brought live music experiences that bring artists, brands and consumers together,” said Denis Ladegaillerie, CEO, Believe. “We have been growing quickly to a leadership position in the Indian market, and with Entco’s expertise, Believe will have unparalleled ability to help creators in India build audiences, careers and revenue opportunities.”
Warren De Sylva Co-founder and Creative Director, Entco, also expressed confidence that the deal will help in improving the quality of live music experiences.
“Our vision is to inspire audiences through extraordinary live music experiences and this new step is the perfect opportunity for us to scale up and expand our offering,” said Warren De Sylva. “Believe will amplify what we’re able to provide through the power of one of the true global leaders bringing together technology and services to connect audiences with music.”
Believe is one of the fastest-growing music companies helping artists build audiences and careers. It is a best-in-class technology company and a world-class services organization, with more than 1,000 professionals and offices in 44 countries. Believe gives artists, labels and content owners global scale through more than 20 brands, labels and companies. These include distributor for independent artists TuneCore, distributor Groove Attack, Believe Distribution Services, and labels such as AllPoints, Naïve, and Nuclear Blast.