Your website provides information to potential customers to raise brand awareness and showcase your company. However, when your website has negative features like a non-responsive design, congested layout, concealed navigation menu, insufficient color contrast, and erratic typefaces, in that case, it needs a better design that fits better in user-centricity.
Building a website requires expert designers to create a well-designed and functional website. Working with professional product design companies in the UK is essential when establishing a website. They are experts at creating websites that stand out from the competition.
Whether you’re a startup or trying to update your existing website, understanding these web design aspects will help you make a website that looks great and gets your brand’s message across to your target audience.
Here, we’ll look at some key design elements that can make or break your website and why having a website is vital for your brand.
Outstanding Web Designs
It is critical to have a well-designed and functional website. Users who are dissatisfied with your website will not return to you, and you may lose potential customers. A fantastic website begins with stunning designs with appropriate brand color, imagery, fonts, and other elements.
- Images and Graphics: They are essential components of a great design. It is critical to use visuals that are representative of your brand. Maintain a consistent theme, avoid stock photos, and gradually diversify the images. Use visually appealing yet cool to the user’s eye. Include clear images rather than those that are hard to see or blurry.
- Typography: It employs fonts or text. The goal is to select a font that is easy to read, attractive, and appropriate for your business. Find a font with even letter spacing and good line elevation that looks clean and professional.
- Contrast and Color: A website’s background color should be neutral. By avoiding clutter, you can direct the eyes to the most crucial part of your content.
User experience is critical for attracting more customers and visitors to your brand—poor UX results from website abandonment and loss. You can encourage visitors to stay on your website longer by making every page easy to navigate with a menu. If you have a lot of data or products, a drop-down menu is recommended because it makes everything easier to find.
The use of white space is crucial to great design. Your website’s web design elements will stand out and be more aesthetically pleasing if there is enough white space. It also makes finding features simpler. Avoid using excessive white space, making the website appear incomplete and bare.
Make it Mobile-Friendly
According to statistics, 910.3 million more mobile users will be worldwide between 2023 and 2028. If you hire an experienced web designer, they will be able to create a mobile-friendly website that also looks good. As a result, the website will adjust itself to fit the screen size of the browser window.
Include Call to Action (CTA) Button
A solid call to action is essential for attracting new customers. The website icon can be simple, but it must be clear and instructive so that you know where to sign up, contact, or make a purchase. The CTA should be in visible areas of the page to make it easy for your users to find.
Customer Care Features
Another critical aspect of developing a unique website is customer support. A customer support page for your brand improves its reputation and legitimacy. You can include a contact page, FAQ page, or social media accounts so people can contact you with any queries or questions.
The lack of customer care features demonstrates that your product, like your customer service, is untrustworthy.
Demonstrating your beliefs, points of view, and objectives will resonate with your brand. Creating an About Page gives your brand a face. Consider which details you want to include on the about us page, such as facts about your team, purpose, and history.
Why Having an Outstanding Website is Vital for Your Brand?
Nowadays, many people consume most of their time online, whether to make purchases, use a service, etc. A website is necessary for any business in the digital age.
A company that does not have a website is missing out on many potential customers. Having a top-notch website can increase credibility, create brand awareness, build leads, increase sales, bring in organic traffic, boost user experience, and be an excellent tool for digital marketing.