Once Orkut was the best social networking sites, mainly in India and Brazil, but things are changing now. This article will tell you about Orkut Monetization.
However Orkut isn't a prominent social networking site in
U.S. and Europe but when the stats are compared worldwide, Orkut seems to be a frontrunner in its arena.
Orkut majorly dominates Brazilian and Indian market. In India, there are local competitors like Bigadda and ibibo which are also fueling big bucks into their systems but Orkut is unarguably the winner of young Indian hearts.
But this Google's service is still struggling for the monetary returns it was looking for
.The ROI of Orkut is below expectations and there are rumors that Google may eventually shut down Orkut (like Yahoo's recent shutdown of their social networking service '
Mash') or rather sell it out to a local business player (Indian or Brazilian)
.There are a number of factors which lead a social network to a poor ROI and consequent shutdown that we have already covered
here
But one thing that forces Google to keep floating in the
social networking market is the future growth and worth of internet population of Indians and Brazilians.
Its also the only Google's representative in the social networking sector
.Hence
,Google is trying its level hard to survive this crunch situation.
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,being the only
Facebook,world's most popular social networking website has turned 5 years old today.Facebook IPO by mid 2011.
Facebook,arguably the biggest(Myspace days are fading out) Social networking website in the world has turned 5 years old today.Exactly 5 years ago,Mark Zuckerberg,a Harvard dropout bagged a domain "TheFacebook.com" and launched his self built social network.Rest of the story is history today.
Following Google,Facebook is certainly the next big internet company that came out of nothing and now raising unrealistic(remember $15 Bn valuation ?) expectations in the tech industry.Facebook has been steadily growing since its launch and has now crosssed a figure of 150m users worldwide.
It is now being speculated that the older social networking giant(Myspace) is slowly lagging behind Facebook,specially when only U.S. audiences are taken into consideration.
During the past five years,Facebook hardly remained out of buzz and kept making news for one reason or the other.From 'Beacon controversy' to 'Facebook Connect'(from 'bad' to 'good'),from Microsoft's partnership(on a skyrocked valuation) to the much popular rumors of Facebook's IPO,every such thing regarding Facebook hit Digg's homepage on a regular basis.
So,what's up with Facebook's IPO ?
