You should avoid to ignore infographics as it may distract the growth of website. Learn the tips to avoid infographic ignorance.
There are several reasons why you may decide to create or get an infographic made.
Aside from the visual appeal, it also leads to brand visibility, backlinks and drives traffic when it gets shared on social media.
Apart from using tablets and smartphones to read and search for articles and blogs, people also use these devices to search for different infographics.
There are millions of infographics floating around on the web. Do all of them get the same attention? Do all of them discovered?
Of course not, internet surfers neglect many, while some are even deemed as miserable.
There are several things you need to consider to give your infographic a chance to stand out from the massive crowd.
1. The headline should be appealing
A good headline doesn’t necessarily need to be a long one. It needs to get attention and create curiosity for the reader to explore more.
Emotional and powerful words should be a part of the headline.
For example, if you’re creating an original infographic for your social media business, an excellent choice to go for as a headline would be ’10 Facebook strategies that make you look like a fool’.
Why this headline is a great choice? Because nobody running a social media business wants to look like a fool, and the headline also includes something that anyone can relate with in the form of ‘you’, so it has the potential to be read and shared by those even outside the world of social media.
2. The idea should be simple and backed up with in-depth detail
The idea of your infographic shouldn’t be complex and you should be able to explain it in simple words.
That is not to say you can’t present the idea from different perspectives. You’re allowed to divide the infographic into sections and present a variety of angles as long as the overall idea is conveyed.
Furthermore, an infographic after a day or two’s reading wouldn’t cut it. You need to read as much as possible about the topic you’re going for, because statistics play a vital role as well.
3. Use reputable sources
Interesting statistics and facts related to your topic can be found on many different websites as well as social media, but it would be a nightmare when after the final product, you find out what you stated turned out to be inaccurate or totally wrong.
Don’t go on choosing quotes from Facebook pages or blindly take statistics from webpages like blogspot articles.
You’re advised to go for sources that are reputable. Reputable sources are highly regarded on the web and social media, with few examples being socialmediaexaminer and searchenginejournal.
After finding out the stats and facts, double check from two or any number sources you find and if possible, ask others to check your curated work as well. Also ensure that you go for stats that are fresh as possible.
4. Add subheadings
If your infographic doesn’t have subheadings and is one big block of text and pictures (even the most fancy), your readers may just skim through and click away, missing the most important part of the infographic.
Subheadings ensure that readers discover the important part of your infogrpahic, and they also encourage the visitors to read on.
5. Be visually-appealing!
If your infographic isn’t appealing to the eyes, it will definitely be ignored. Use the power of visual beauty and make your images aesthetically pleasing. Comic books have prospered because of this (such as Biowar, the free comic book online) – so follow their lead and use bold designs and colors in your infographs.
Follow these tips and ensure that your infographic doesn’t get lost in the sea.
