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A search engine that’s different : (!) Yureekah

Yureekah is a search engine,specifically built for online media industry.Its technology allows users to know where their competitor is advertising online

Horizontal search engines are quite mature today(highly evolved) but niche search engines are still in the process of evolution.One of those niche search engines is Yureekah.

Yureekah is a search engine,specifically built for online media industry.Its patent pending proprietary technology allows users to know where their competitor is advertising online.This service is currently free and allows registered users to archive the campaigns.

Before planning your own advertising strategy,it’s always preferrable to have a look at your competitors and consequently modify your marketing strategy.But as millions of ads run on countless portals today,this task becomes quite difficult to execute.Yureekah might serve as a decent solution to this problem.

In their own words

It’s a first of its kind search engine which allows you to track competition in the display advertising space.Given the dynamic nature of the content that publishers have in each country (geo targeting), there is no way one can know what a particular brand is doing. Yureekah might serve a solution

It will primarily be useful for advertising agencies,individual advertisers and web publishers.As the search portal is free to use at the moment,they haven’t implemented any business model for revenue generation out of their service.

But if their mode of earning is going to be advertisement based then they may not find big success in making good money out of their service.As the service addresses a very niche market,the majority has no reason to roam around Yureekah.Less traffic means less earning(if ad based approach).

1 Comment

1 Comment

  1. Vishal Sharma

    December 4, 2008 at 10:16 am

    Great analysis and thanks for the post. We just tweaked our platform and the performance has bettered by more than 30%. Will keep you posted on the updates.
    (!) Vishal Sharma
    http://www.yureekah.com

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