Info on microsoft google privacy controversy
While Google has been busy telling its users to pay attention to its privacy policies, something that has created a lot of uproar in the tech circles and simultaneously raised red flag in the eyes of regulatory authorities.
In fact, EU data protection authorities have asked Google to ‘pause’ implementation of changes to its privacy policies(Update: which Google has declined. see more details below), until the implications of the changes become clear. And the concerns raised by various authorities aren’t baseless.
Google has in fact been in the possession of exorbitant amount of user data at this point. Even a gmail conversation, which is totally a personal and confidential data for any gmail user, is used by Google to serve targeted ads to that user.
They plastered tons of ads on major newspapers in United States this past week, alerting the users about the intrusion in user privacy, countesy Google services.
They also posted the video of Gmail Man, a portrayal of how your data is used to target ads according to you and make Google more money.
It is yet to be seen how end users may react to the whole ‘user privacy’ controversy as going by the early experiences, users are way too inclined to set of services offered by Google that they may not really care about privacy invasion that much.