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Smartphone Major Micromax backs AI based startup One Labs

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Smartphone Major Micromax invests in AI based startup One Labs

India’s mobile handset maker Micromax on Tuesday announced that it has invested in the artificial intelligence (AI) based startup One Labs. The handset manufacturer, however, did not divulge any financial details of the deal.

The investment will help Micromax in creating an all-inclusive service ecosystem for its consumers, as has been stressed by Micromax’s co-founder Vikas Jain. Jain also justified the investment in One Labs as he underscored the importance of AI technology.

“Given the fact that, artificial intelligence is the future of device ecosystem, we look forward to seeing how the partnership with One Labs will enable us to enhance user experience even further,” Jain commented.

One Labs was founded by four upcoming entrepreneurs in a bid to offer better app experience to consumers by harnessing the AI technology. The startup tries to achieve this through its flagship product ‘inOne.’ The inOne, as has been labeled by the company, is an all in one app platform. It packs all the diverse apps hailing different services like food, cabs, hotel aggregator etc in one single app.

Currently, inOne packs in highly popular apps like Zomato, Ola, Uber, Flipkart, Amazon, Snapdeal, Housejoy and BookMyShow. By assembling all these popular apps in one platform not only inOne offers sense of convenience to customers but it also improves the performance as well as the efficiency of mobile phones.

For instance, inOne’s low memory size can significantly help in saving the internal memory space of your mobile phones.

Following the investment, Micromax will soon integrate this app into its mobile ecosystem. However, The company did not give any definite timeline about when it intends to embed this app into its upcoming models.

Meanwhile, Investment in One Labs marks the homegrown smartphone maker’s sustain interest in the Indian startups. In the past, it has either partnered or invested in many high profile startups like Ixigo, Healthifyme, IndusOS, Gaana.com

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