So you want to start a business, but you have no idea where to even begin. Well, let’s get you started! One excellent option is to build a website and determine which way to go with it. Keep in mind that starting an online business is a very broad topic. It’s practically impossible to cover everything in one article. However, what we can do is point you in the right direction. In this article, you will learn how to create a website and choose your business model.
According to Digital Commerce 360, there are over 650 000 online businesses currently operating all around the world. Each of these businesses was started by building a website. That’s the first thing anyone can do right after they finish reading this article. Another reason to try websites is that online business models are generally very attractive because they can be turned into passive income very easily.
Other reasons people choose online businesses as their main business model is that there are many options to look into. These options include e-commerce, blogging, and digital marketing. On top of that, running a successful online business allows you to quit your day job and live an entrepreneurial lifestyle of financial freedom and success. However, all of this starts with a good website.
How to Build a Website
1. Determine its Purpose
Before you jump into the technicalities of building a website, you must first determine its purpose. Start by choosing what kind of business you want to establish. Here are three online business model ideas to get you going:
- Blogs – Blogs can be a great source of income once you start attracting a decent amount of traffic. You can start your blog today by creating a website using WordPress. Start by choosing what your blog is going to be about and writing the first introductory pages before publishing the site.
- E-commerce stores – Most e-commerce store owners use Shopify as their go-to platform when it comes to building websites. If you opt for the e-commerce business model, start by choosing a specific product niche. Create a brand around your store and use marketing tactics to present it to the right audience.
- Sell services through your website – If you have a certain set of skills that you can monetize, build a website to market and sell the services you provide. This can include anything from digital marketing and virtual assistance to financial coaching and mentoring.
2. Choose a Domain Name
Before you create the website, you need to purchase a domain name. This is an important part of the process since the domain name has to match your niche the overall design of the website. On top of that, a domain name should be catchy and memorable. We highly recommend purchasing the .com domain to make your website look more professional.
3. Choose a Web Hosting Provider
After you come up with a suitable name and purchase the domain, you should choose a web hosting provider. There are so many web hosting options nowadays that it might be difficult to find the right choice for your business. You should look for a provider that offers multiple hosting plans and flexible prices. A basic plan will be enough for a brand-new website. However, as your site grows, you will have to scale up to bigger and better hosting solutions.
4. Create a Branding Idea
Now that you have all the technicalities out of the way, it’s time to create your brand. An online business without a branding strategy is less likely to capture the attention of large audiences. Make sure you have a clear picture of your brand and create a message you want the brand to convey. All content pages and visuals on the site should be aligned with your branding, so it may be wise to consult design agencies for this purpose. This will make your website look consistent and professional, which will lead to better results.
5. Build Your Pages
This step consists of planning out the structure for your website and then creating content. Start by creating the most important sections such as the home page, the About Us page, and the Contact Us page. As you move along, consider expanding your site and starting a blog or product catalog. The type of content on your site will depend on your business model and the niche you chose. If you don’t have the time or the experience needed to create website content, you can always outsource this task to professional freelancers.
6. Test Your Website Before Publishing
Last but not least, don’t forget to test your website before hitting the “publish” button. Make sure that all pages work across different browsers. We recommend hiring someone or asking a colleague to test the website from a different device. Don’t forget to proofread every page a couple of times to make sure there are no spelling or grammar errors. Once the testing is complete, your website will be ready for publishing!
Now that you know the basics of how to create a website, don’t forget that the real game begins once the site is published. In fact, building a website is the easy part. One it goes live; you have to test and perfect your marketing strategies to drive traffic and generate sales or subscriptions. It is important to focus on SEO strategies to rank the website among the top results on Google.
This will help you generate organic traffic and improve the reputation of your brand or business. Overall, starting an online business by creating a website is quite a low-cost process. However, the real challenge is maintaining the site and marketing it to achieve success.