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Health startups Mediakabazaar and Healthians Raise Fresh Funds

Two healthcare startups, Mediakabazaar and Healthians, have received fresh cheques from investors to scale up their businesses further. However, both startups touch on different horizons of the healthcare business; the former is B2B healthcare and the latter is B2C healthcare startup.

Mediakabazaar raised Rs 112 crore or $15 Mn from in a series B round. Healthcare focused investment firm HealthQuad, Belgium-based diversified group Ackermans & van Haaren spearheaded the funding round.

Commenting on Mediakabazaar’s future plans, CEO Vivek Tiwari said that the company plans to achieve 10% market share in the minuscule organized market by 2020 and will be focusing on smaller towns and hinterland areas to achieve this goal.

Mediakabazaar is basically a B2B online marketplace for health and medical equipments. It offers equipments for wide range of categories including dialysis, pathology labs, urology, respiratory care and many more.  Notably, the company had raised $5 Mn from investors in a series A round in October last year.

Healthians, on other hand, raised $12 Mn or 85 crore in a series B equity funding round. The Gurgaon based company essentially offers diagnostic test services within the comfort of people’s home. This mainly includes blood tests, thyroid tests and diabetes tests. Founded in 2013, the company claims to be India’s largest health test at home services’ provider.

The company had last raised funds in October 2016, securing almost $4 Mn back then in what was a series A round.

Commenting on funding, Deepak Sahni (founder of Healthians) said that the company would utilize the funds to increase footprints in smaller towns and also to hire more phlebotomists.

Health experts claim that growing industrialization and consumerism have made our lives fast-paced and thereby adversely impacting our day to day health. In such a scenario, today increasing number of people are realizing that getting daily health checks has becomes all the more important and this is likely to fuel the growth of B2C healthcare startups like Healthians.


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