The world is booming with Start-ups with the advent of technological solutions, the ever-rising demands for all different types of services, expansion of the digital landscape and funding with people investing in start-ups. Day by day, we are adapting to the start-up ecosystem. The fresh talent prefers working with start-ups as the horizons of learning are wide and open.
But the rates at which start-ups see their downfall is no less than their boom. There are several reasons for this varying from not enough funds or motivation to lack of good staff that drives work or employees that don’t stay.
In the case of start-ups, finding the right person who can toil and have a resonating frequency with your vision matters a lot. But how do you get in touch with a perfect workforce when you have limited cash flow and infrastructure to work with?
It all starts with the hiring process. Most of the companies nowadays use ATS or an applicant tracking system that makes it easier for you to hire and organize your workforce but just having a system in place doesn’t always ensure smooth functioning. Fret not, we are here to walk you through the 5 best ways you can find and retain the right talent for your start-up;
1. A strong Vision and Mission:
A strong and clear Vision and Mission work as an incentive apart from the monetary benefits that you will be given to the fresh talent. These days, the youth knows what they want the most, money or work with someone who has to offer something beyond an ordinary job. Have clearly defined goals and while hiring make it a point to mention this with your prospective employees. This way, they know what they are working for and it makes them feel that they are a part of a system that is not just saying but doing.
2. Have a strong Brand Presence:
Let the word spread about your brand through word-of-mouth on various social media platforms. Believe it or not, people want to work with someone who has a name or is considered to be a booming hot-shot in the future. Show people what’s in store for them when they come to work with you and not for you. You can post your daily office activities on Social media platform apart from the learning curve and growth of your start-up. Nothing can beat the right statistical details about how you are doing out there. Show your progress over time through cool graphics. If you have received acclamations, highlight them out loud.
3. Retain your existing staff:
People drive people. If your start-up tries and retains the existing talent, it is more likely to appeal and attract new talents. People like to work with those who can motivate and thrust their spirits to strive for better output. A positive work atmosphere with people working at the same frequency for a common goal gives whopping results than an organization where the goals don’t align and individuals are not on the same page. Hold regular meetings with your employees, discuss your ideas, interact with them, let them put their own ideas and see how things work out well for you.
4. Consistent Networking:
Being a start-up, networking has a lot of potential in not only lending you new clients but also new employees. Take part in Networking events and meet-ups to connect with people. Tell them what you do, why you do it and how you are different from others in the market. Join communities of start-ups and host events where you highlight your work. Put yourself out there, and the like-minded people will come running to join your start-up to be a part of something that is this dynamic.
5. Use Content Marketing to tell about your start-up:
Videos and Blogs are the way people consume information these days. Write about your start-up, explain what you do and share your story. Tell people how you reached where you are right now through videos and blogs.
Guest blog on platforms that are in your field of operation. Share what you have learned throughout your journey of being a start-up. You can also take QA Live Sessions on Social Media platforms. Generate content that is relatable. Be more visible to your audience and who knows, maybe some of them would become your future employees!
Use the above-mentioned tips to enhance the way you hire people for your start-up. Just money doesn’t provide enough motivation to work with you. Giving Challenging tasks and considering their point-of-view also matters. A perfect blend of the Applicant tracking systems available in the market and the above tips can help you boost the way you hire your employees, the way you treat them and retain them.
