Fitness startup Curefit is all set to start a new vertical that will cater at satisfying hunger pangs with healthy dose of breakfast. The startup will unveil two quick service restaurants (QSR) in coming weeks in Bengaluru city. The distinctive feature of this QSR is that it will offer healthy breakfast for people who are always on the go and are engaged in hectic lifestyle.
Curefit’s co-founder Ankit Nagori said to a business daily that the idea was to serve people healthy food even when they are on the move. However, Nagori was quick to point that this project will be currently run only on pilot or trail basis.
According to reports, the company will be spending approximately Rs 40-45 lakh to construct a single food outlet.
The latest development comes barely weeks after company raised $120 Mn in fresh funding. In fact Curefit’s funding spree has become legendry in the Indian startup ecosystem. The company has so far raised substantial amount through multiple rounds to emerge as one of the well-funded startups of the country.
Curefit is the brainchild of Nagori and Mukesh Bansal, who in their previous stints were in the helm of top executive positions in two immensely successful startups – Flipkart and Myntra. Cashing on their rich experience, Nagori and Bansal are today shaping the destiny of Curefit and are ensuring that this two year old startup emerges as a top brand in the health & fitness space.
Curefit aims to revolutionize India’s fitness space through its three verticals: Cult.fit, Eat.fit and Mind.fit. Cult.fit operates fitness gyms in selected cities, Eat.fit delivers healthy food at people’s doorsteps and Mind.fit helps people to perfect meditation and yoga.
Fitness business is indeed a serious business
According to Deloitte India report, India’s health fitness industry was worth $1.1 Bn in 2017 and is expected to surpass this figure by end of 2018. Other reports claim that the revenue in the fitness market is expected to touch whopping $1,296 million by 2022. The industry is expected to clock CAGR of 9.3% between 2018 and 2022.
However, it is important to note that most of these reports claim that this growth will be largely propelled by fitness wearables & products.
Nonetheless, the promising prospect of the fitness industry and other promising factors has resulted in the emergence of several startups. These startups promise to offer health and fitness solutions that are mostly catered towards people engaged in hectic & busy lifestyle.
Apart from Curefit, other well-known startups engaged in fitness space are GymPik, Diet Clinic, FitFlea, PlaynLive and LiveHealth.