Bengaluru based fitness startup Curefit has raised $878.2K (INR 6 Cr) from Bollywood star Hrithik Roshan. Hrithik has reportedly invested directly and also through his private entity Extreme Brands. The A list star had already signed Rs 100 crore brand ambassador deal with the Bengaluru firm and this small investment apparently seems to be part of this deal.
Both Curefit and Hrithik declined to comment on the news report. Emails sent to them by several media houses did not elicit any response from them.
Meanwhile, the Bengaluru startup has been in fundraising spree this year. It raised 4.18 from Flipkart co-founder Binny Bansal & Myntra-Jabong CEO Ananth Narayanan. Separately, it also raised $10 million in debt financing round from HDFC and Axis Banks. These funding rounds are merely tip of the iceberg as far as the huge funding that Curefit has so far managed to secure ever since it was incorporated in 2016.
In fact, the company is one of the most-well-funded startups in the entire Indian startup ecosystem as it successfully defied the funding drought that hit the entire ecosystem immensely hard. Certainly, the networking reach and goodwill of co-founders Mukesh Bansal and Ankit Nagori has came in handy for the company.
Curefit is essentially aiming to bring fitness revolution through its holistic healthcare platform that is accessible via mobile app. It has three flagship products including eat.fit, mind.fit and cult.fit. Currently, these services are been offered only in selected cities like Bengaluru and Delhi NCR. However, the company has already planned to expand its footprints across the country as it looks to achieve the breakeven number.
Experts claim that startups like Curefit are trying to leverage the increasing need for living health conscious lifestyle among urban Indians. The increasing stress coupled with increasing awareness about healthy lifestyle has fuelled this demand, experts argue.