Fashion e-commerce startup, Fynd, on Monday announced the launch of an augmented reality solution called ‘GlamAR.’ The Reliance backed company claims that this new AR solution will help offline retailers to propel their sales. A visual try-on solution, GlamAR aims to help retailers in creating visual product experience for their loyal as well as new customers.
Customers will have to use their smartphone cameras in allowing GlamAR to help them in discovering and experimenting with products in real-time. However, the company said that its new AR solution does much more than visual sampling of products.
GlamAR help consumers to experiment with different looks—helping them try out multiple products with absolute ease. This eventually will help consumers make smart, informed decisions without in-store assistance, Fynd said in a statement.
Consumers can also use this newly launched AR solution for experimenting and making informed decision with regards to popular beauty products like face and eye makeup, nail paints, hair colours, etc. Furthermore, GlamAR enables buyers to take pictures and share their looks with their friends.
“The application of AI and AR opens up the possibilities to create multiple interaction points for the brands and customers beyond the physical store,” said Fynd’s Cofounder, Farooq Adam. “With GlamAR, consumers can discover products and virtually try them before they purchase. This launch is another milestone in our vision to enable retail businesses to focus on consumer-centric goals while accelerating growth.”
Fynd has also announced that it will soon branch into new product categories such as jewellery, watches, eyewear etc.
Founded by Farooq Adam, Harsh Shah, and Sreeraman MG, Fynd claims to be India’s biggest omnichannel e-commerce fashion platform in India. Last year, Mukesh Ambani’s Reliance Industries bought a majority stake in Fynd. Reliance reportedly owns more than 80% stake in the company. It was also once backed by American tech giant Google.