The 15 Best Amazon PPC Agencies: Elevate Your Ad Strategy

This listicle will guide you through the top 15 Amazon PPC agencies that specialize in ad management, PPC services, and more. Get ready to elevate your advertising strategy and boost your ROI.

1. NUOPTIMA

As an award-winning agency in the Amazon PPC arena, NUOPTIMA has successfully completed over 300 campaigns. With 15 years of collective experience and a dedicated team of more than 25 marketing experts, they offer bespoke Amazon PPC solutions tailored to your business needs.

What makes them unique?

• Holistic PPC Services: NUOPTIMA provides an end-to-end PPC solution, from crafting ad copy to managing bids. Their expertise also spans Amazon marketing, eCommerce email strategies, and SEO.

• Robust Backlink Portfolio: With access to over 4,000 verified domains, they ensure your campaigns gain credibility and extensive reach.

• Analytics-Centric Methodology: Their strategies are underpinned by rigorous technical audits of your Amazon listings, offering a granular plan to enhance visibility.

• Key Success Indicators: More than just generating clicks, they monitor vital metrics such as organic traffic, conversion rates, and bounce rates to gauge the efficacy of your Amazon PPC campaigns.

• Agile Adaptability: They are quick to identify and adapt to changes in Amazon’s algorithms and consumer behavior, keeping your campaigns one step ahead of the competition.

Starting at a budget-friendly rate of $1,000 per month, NUOPTIMA is selective in forming partnerships to ensure undivided attention to the success of each project. They invite potential clients for an in-depth discussion, providing transparent pricing and well-defined KPIs and growth projections.

Once you collaborate with NUOPTIMA, you can expect regular communication, detailed data analytics, and frequent updates. Their accolades, such as the Best B2B SEO Campaign 2022 at the UK Search Awards, are a solid testament to their industry reputation.

For more information about NUOPTIMA’s Amazon PPC offerings or to get an agency valuation, book a free strategy call today!

• Headquarters: London, UK
• Founded: 2020
• Email Address: george@nuoptima.com
• Website: www.nuoptima.com
• Phone Number: N/A
• Address: 1 Beauchamp Court, 10 Victors Way, Barnet, London, EN5 5TZ, UK
• Specialization: SEO, Backlink Building, B2B, B2C, SaaS, Content Writing and Creation, PPC, eCommerce Email Marketing, SEO for eCommerce Platforms, Amazon Marketing, Google Ads, LinkedIn Ads, Amazon PPC
• Clients: Microminder, Quolum, Bonnet, FUL, Eden Data

2. SupplyKick

Founded in 2013, SupplyKick has become a prominent third-party seller and full-service agency for Amazon, boasting over $200 million in sales to date. 

The company offers two primary partnership models: 

• Wholesale: In the wholesale model, SupplyKick purchases a 30-day supply of a brand’s products to sell on the marketplace, adhering to the brand’s Minimum Advertised Price (MAP) policy. Here, they handle various operational aspects, such as advertising, marketing, logistics, and customer service.
• Agency: In the agency model, SupplyKick acts as a consultant, guiding brands on Seller Central or Vendor Central platforms. Here, they offer solutions for on-platform marketing, creative, and reporting, which are customized based on the brand’s specific needs.

SupplyKick also assists brands in transitioning from Amazon Vendor Central to Seller Central, helping them regain pricing control, eliminate chargebacks, and improve margins. The company has a 99% lifetime seller feedback score, a 96% partner retention rate, and an average 60% increase in conversion rates. Additionally, they claim to have helped customers in achieving a ninefold revenue return on their advertising expenditure.

• Headquarters: Fishers, IN, USA
• Founded: 2013
• Email Address: info@supplykick.com
• Website: www.supplykick.com/
• Phone Number: +1 (317) 653-2755
• Address: 11793 Technology Lane, Fishers, IN 46038, USA
• Specialization: eCommerce, Marketing Strategy, Online Marketplaces, Amazon Branding, Selling on Amazon, Amazon Marketing, Amazon SEO
• Clients: LogOX, LIDS, Dometic, Johnson Hardware®

3. PBJ Marketing

Utilizing Amazon’s Demand Side Platform (DSP), PBJ Marketing manages numerous types of advertisements. These include sponsored products, brands, and display ads. Each type serves a unique purpose and appears in multiple locations within the platform.

They also offer video ads, which are available to advertisers regardless of whether they sell products on Amazon. These adverts can appear on mobile phones, desktops, and laptops across different platforms, IMDb. Another service is sponsored stores, which allow sellers to promote their products on various pages within their shop.

PBJ Marketing uses a data-driven methodology to assess the results of these ads. Metrics such as Cost Per Click (CPC) and Average Cost of Sales (ACoS) are analyzed to measure the effectiveness of a campaign. Moreover, the agency also reviews the number of clicks generated, the win rate, and the amount spent to provide a comprehensive view of overall performance.

• Headquarters: Washington, DC, USA
• Founded: 2011
• Email Address:makeithappen@pbjmarketing.com
• Website: www.pbjmarketing.com/c
• Phone Number: +1 (202) 998-7492
• Address: 80 M Street SE Suite 100, Washington, DC 20003, USA
• Specialization: Web Design and Development, Email Marketing, SEO, SEM, Creative Design, PPC, Amazon Shopping
• Clients: Seekadoo, Zinkerz, Green Gobbler

4. Nuanced Media

Recognized as a leading marketing agency for Amazon by industry publications such as Clutch, Influencer Marketing Hub, and Make Use Of, Nuanced Media has undergone significant evolution since its inception in 2010 by Ryan Flannagan. Initially focusing on web design and B2B marketing, they later shifted attention to eCommerce and marketplace sales, where it has achieved noteworthy success.

Starting with the agency’s approach, it conducts audits of existing material as a first step, identifying areas that require improvement. Subsequent to these audits, they engage in both competitor and industry research. Following this, a detailed keyword analysis is conducted, which informs the management of various PPC campaigns, such as sponsored display ads, products, and brands.

In terms of ongoing promotions, adjustments to bids and keyword updates are made to aim for an improved Return on Investment (ROI). Additionally, A/B split testing is also utilized for data-informed decision-making. Moreover, Nuanced Media maintains transparency through regular reporting, and clients are assigned dedicated account managers for a more personalized experience.

• Headquarters: Tucson, AZ, USA
• Founded: 2010
• Email Address: contactus@nuancedmedia.com
• Website: https://nuancedmedia.com/
• Phone Number: +1 (520) 441-3131
• Address: 100 N Stone Ave Suite 305, Tucson, Arizona 85701, USA
• Specialization: eCommerce and Amazon Marketing
• Clients: Greenline Goods, Moo, Krush Kandy, and Safeguard

5. Pepper

Pepper, a UK-based entity, offers Amazon advertising management services with a distinct focus on maximizing profitability rather than just driving traffic. 

To this end, Pepper employs a structured four-step process:

• Amazon Account Audit: The initial phase involves a comprehensive review of the client’s existing account. This audit helps in identifying what has been effective and pinpoints areas for potential growth.
• Research and Strategy: Post-audit, they identify key competitors and analyze their tactics. This information, along with other insights, informs the PPC strategy, which outlines the structure, goals, and KPIs.
• Campaign Creation: Armed with a well-defined PPC strategy, the agency proceeds to set up Amazon campaigns. They also generate a detailed report to help understand how their current presence is faring.
• Optimization and Scaling: As data accumulates, the firm continually refines the content to enhance both traffic and revenue.

Beyond these core steps, Pepper also offers additional services such as bid management, keyword generation, pixel setup, and ACoS optimization. These services are designed to yield actionable insights into product demand and results, thereby contributing to both revenue and ROI.

• Headquarters: London, UK
• Founded: 2018
• Email Address: hello@pepper.agency
• Website: www.pepper.agency/
• Phone Number: +44 (113) 460-0177
• Address: 5 St John’s Lane, London, EC1M 6BH, UK
• Specialization: PPC, Paid Social, Display Advertising, Amazon Advertising
• Clients: Speech Buddies, The Barn Clinic, Wheelie Bin Solutions

6. Circulate Digital

Employing a multi-faceted approach, Circulate Digital targets shoppers based on specific search terms and crafting persuasive advertising messages. One of the key elements of Circulate Digital’s service is its emphasis on results. They utilize a variety of tools to offer a holistic view of a brand’s performance on Amazon. Clients are provided with customized reporting dashboards that track real-time data from multiple sources, allowing for a comprehensive understanding of tasks, traffic, rankings, and conversions. These dashboards are designed to offer complete transparency on both progress and performance.

In addition to real-time tracking, Circulate Digital conducts in-depth account analyses to establish the most effective strategy for each customer. This involves scrutinizing both paid and organic perspectives of an account to gain insights into existing performance. Based on this information, they can restructure and optimize existing ads, as well as create new ad assets and formats.

Circulate Digital also places a high priority on timely optimizations, where they continually monitor data and insights to realign and optimize campaigns, ensuring they reflect the evolving tastes and preferences of a growing audience. Regular strategy reviews and reports are provided to ensure alignment with business goals.

• Headquarters: Yorkshire, UK
• Founded: 2014
• Email Address: hello@circulatedigital.com
• Website: www.circulatedigital.com/
• Phone Number: +44 (333) 050-9518
• Address: Units 1&2, The Sir George Rooms Stable Block, Renishaw Hall, Sheffield, S21 3WB, UK
• Specialization: Amazon PPC, SEO, Social Media Management, Content Creation
• Clients: AYM Studio, PRYA, Sun Leisure

7. PPC Geeks

Established in 2017, PPC Geeks is another company based in the UK that specializes in managing Amazon adverts. The company reports that it has assisted over 1,000 brands, achieving a remarkable 35% average decrease in Cost Per Acquisition (CPA) and generating more than £25 million in sales. Additionally, they report having helped customers achieve a 10x Return on Ad Spend (RoAS) in eCommerce.

PPC Geeks offers a free audit and has a well-structured management system in place. Their goal is to build long-term value and position themselves as experts within the Amazon network. The organization provides various types of Amazon ads, such as product ads that aim to target shoppers further down the sales funnel, sponsored brands that focus on brand visibility and customer loyalty, and display ads that serve as a powerful remarketing tool.

Moreover, in 2023, the company was recognized as a finalist in paid media and earned the prestigious Good Business Charter accreditation, signifying their commitment to certain business practices.

• Headquarters: Liverpool, UK
• Founded: 2017
• Email Address: geeks@ppcgeeks.co.uk
• Website: www.ppcgeeks.co.uk/
• Phone Number: +44 (156) 536-1001
• Address: Hanover Buildings, 11-13 Hanover Street, Liverpool, L1 3DN, UK
• Specialization: PPC, Digital Marketing, Google Ad Words, PPC, PPC Management, CRO
• Clients: Undisclosed

8. Lezzat

Employing experienced Amazon sellers, Lezzat works on PPC and DSP management services. This firsthand experience informs their approach to the various challenges and opportunities that come with selling on a marketplace. Additionally, the agency has designed its solutions to cater to a wide range of needs, from sellers who are launching new products to those who are looking to optimize their ACoS.

Lezzat provides several types of advertising options, including sponsored products, sponsored brands, and sponsored display ads. Furthermore, they also offer video campaigns and use promotional tactics like coupons and vouchers to increase conversions and traffic.

Moreover, the company operates on a month-to-month contract basis, which reflects their confidence in being able to deliver value to their clients. They are certified by Amazon and are a part of the Service Provider Network (SPN). Lezzat employs the latest eCommerce software and analytics platforms to collect data, aiding in the formulation of strategies and decision-making for their customers.

• Headquarters: Reading, UK
• Founded: 2018
• Email Address: info@lezzat.co.uk
• Website: www.lezzat.co.uk/
• Phone Number: +44 (115) 888-3138
• Address: 73 Wolseley Street, Reading, Berkshire RG16AZ, UK
• Specialization: Amazon PPC, DSP
• Clients: Parla, JetFuel, Lithe Audio

9. AMZ Inventor

With an aim to help companies control costs, minimize competition, and align PPC advertisements with specific goals, AMZ Inventor offers a range of services in the Amazon PPC management sector. They undertake the design, building, auditing, and optimization of campaigns to ensure they function at peak performance. Additionally, they offer consultation services to help businesses understand Amazon’s frequently changing policies, thereby reducing the risk of account suspension or closure.

AMZ Inventor also places a strong emphasis on product listings, crafting them in a manner that seeks to attract potential buyers. Importantly, their consultants are skilled in planning and executing projects that aim to boost sales and elevate brand recognition. 

Moreover, the agency is designed to cater to both mid-sized and large-scale brands, providing them with well-considered eCommerce solutions. Their focus extends beyond advertising to include aspects like customer analytics and increased accessibility, aiming to optimize the ROI for their clients.

• Headquarters: Chicago, IL, USA
• Founded: 1997
• Email Address: query@amzinventor.com
• Website: www.amzinventor.com/
• Phone Number: +1 (773) 312-4788
• Address: 4000 W Montrose Ave 581 Chicago, IL 60641, USA
• Specialization: Amazon PPC, Content Creation, Amazon Store Set Up, Shopify Dropshipping, Virtual Assistant
• Clients: Ikea, IDEO, Netflix, adidas

10. SellerPlex

An accredited Amazon Partner, SellerPlex has been operational since 2018 and focuses on a range of services designed to optimize storefronts. One of their primary offerings is PPC management. The process begins with a comprehensive account review to assess the performance of existing campaigns. This is followed by the development of a customized advertising strategy that aims to align with the specific business goals of the client. SellerPlex claims that their customers typically experience an ROI exceeding 200%.

In addition to PPC, SellerPlex also offers supply channel management, a service designed to streamline supply chains and ensure that businesses are adequately stocked to meet customer demands. 

Their store management service is another key offering, covering aspects such as product listings, customer interactions, and inventory control. Furthermore, they offer bookkeeping for financial oversight and a specialized revenue recovery solution to identify and correct discrepancies in accounts.

• Headquarters: Minneapolis, MN, USA
• Founded: 2018
• Email Address: admin@sellerplex.com
• Website: www.sellerplex.com/
• Phone Number: +1 (307) 201-6678
• Address: N/A
• Specialization: Amazon PPC Management, Supply Channel Management
• Clients: Emerge Fitness, Baloo, Flojos Sandals, 101 Commerce

11. Canopy Management

Built by Amazon sellers, including multi-million dollar vendors, award-winning professionals, and former Amazon employees, Canopy Management is a full-service agency that primarily focuses on PPC advertising for online businesses. They offer a wide range of services that cover various aspects of brand support, from product listing optimization to inventory control.

Additionally, Canopy Management offers access to its proprietary Canopy Ad Technology (C.A.T.). Acquired in 2019, this technology serves as a vital tool for both their specialists and their clients. It provides detailed insights that are crucial for making informed campaign adjustments, as well as KPIs that help in decision-making.

In terms of performance, the agency has achieved over $2.21 billion in revenue, and it maintains an average year-over-year profit growth of 84% for its partners. Moreover, they have received 17 awards and have a high partner retention rate of 99.1%.

• Headquarters: Austin, TX, USA
• Founded: 2018
• Email Address: N/A
• Website: www.canopymanagement.com/
• Phone Number: +1 (512) 646-2192
• Address: 701 Tillery St 12 #145, Austin, TX 78702, USA
• Specialization: Amazon PPC, Amazon Marketing
• Clients: The Sharper Image, MaryRuth, Goli® Nutrition, earth pak

12. Clear Ads

Established in 2009, Clear Ads concentrates exclusively on Amazon marketing and advertising. Since its launch, they have overseen over 200 accounts and offer specialized services in DSP and PPC management. Additionally, they offer free consultations to potential clients as a preliminary step before entering into formal business agreements.

Clear Ads operates on a global scale, as along with their head office in New York City, they have also established a European headquarters located in London. Their focus is on guiding sellers, advertisers, and users to achieve optimal results. This involves growing sales, maximizing budgets, and enhancing ROI for their customers.

Furthermore, transparency, accountability, and performance-driven results are core values at Clear Ads. To uphold these values, customers work closely with dedicated account managers to meet their objectives. Additionally, the company also maintains a blog and a podcast called ‘Highway To Sell,’ aimed at providing useful tips for navigating the Amazon platform.

• Headquarters: Brooklyn, NY, USA
• Founded: 2009
• Email Address: hello@clearadsagency.com
• Website: www.clearadsagency.com/
• Phone Number: N/A
• Address: 41 Flatbush Avenue, 1st FLR, Brooklyn, New York, 11217, USA
• Specialization: Amazon DSP, PPC Management
• Clients: The Chuckling Cheese Company, JMFA LTD, Decorating Supplies Direct

13. Thrive Agency

Adopting a multi-faceted approach to advertising, Thrive Agency focuses on both products and brands. Moreover, they assist sellers in setting realistic objectives and aligning them with well-defined plans to enhance ROI and reduce costs. In this context, their methodology involves an initial phase of automatic sponsored ad campaigns, followed by manual adjustments based on performance metrics.

Beyond this, Thrive Agency also assists in promoting brand awareness through sponsored brand ads. In this regard, these ads are designed to convert one-time buyers into long-term consumers. Additionally, the firm extends its reach beyond Amazon, helping sellers with external campaigns through various social media channels and search engines.

Lastly, Thrive Agency offers video ads aimed at mobile users, emphasizing the importance of visual content in today’s mobile-centric world. To facilitate this, they have in-house videographers to produce high-quality materials that can be used both on Amazon and other platforms.

• Headquarters: Arlington, TX, USA
• Founded: 2005
• Email Address: sales@thriveagency.com
• Website: https://thriveagency.com/
• Phone Number: +1 (866) 908-4748
• Address: 4604 Park Springs Blvd, Suite 140, Arlington, TX 76017, USA
• Specialization: SEO, Paid Search Marketing, Website Design, eCommerce Development, CRO, Email Marketing
• Clients: Geoforce, Grow Strong Industries, IDville

14.

As an AI-powered eCommerce intelligence platform, SellerApp aims to transition novice Amazon sellers to experts by offering data-backed information and tools for smarter PPC strategies and increased profits. Their primary features include reducing wasted ad spend and increasing sales through advanced algorithms that lower ACoS and boost revenue. Additionally, SellerApp employs proven methods for long-term campaign success and optimization.

More specifically, automation is another significant aspect of SellerApp’s offerings. They use their AI automation engine to implement and track progress, allowing customers to scale their operations efficiently. Furthermore, automated reporting and monitoring capabilities are also included, enabling sellers to dominate their subcategories using relevant, converting keywords and analytics.

Lastly, SellerApp offers a range of supplementary services like keyword research, listing improvement suggestions, A+ content creation, and dedicated specialists for bi-weekly strategic calls. Overall, these solutions seek to provide a holistic approach to PPC management, from strategy development to bid adjustments and monthly reviews.

• Headquarters: Singapore, Singapore
• Founded: 2016
• Email Address: support@sellerapp.com
• Website: www.sellerapp.com/
• Phone Number: +1 (737) 225-3338
• Address: 9 Temasek Boulevard Suntec Tower 2 #04-03, Singapore, 038989
• Specialization: AI-powered Amazon PPC Management, eCommerce Intelligence
• Clients: WindscreenSupplyCo, Teeccino, Blondi & Sam, Cardology

15. Impression Digital

An award-winning agency, Impression Digital offers a range of services in PPC. They employ continuous monitoring of search terms to evolve targeting lists and eliminate high-cost, non-converting keywords. This is part of their effort to optimize ad campaigns and control budgets effectively.

Additionally, they provide real-time analytics and performance dashboards. These dashboards are designed to suit the specific needs of clients and boards, allowing for accurate monitoring of ROI and trading results as they happen.

Additionally, they offer target display advertising through Amazon’s DSP. This allows Impression Digital to reach shoppers both on and off the platform. The targeting is based on various metrics, including product views and general interest, and is conducted on a cost-per-click basis.

• Headquarters: Nottingham, UK
• Founded: 2012
• Email Address: hello@impression.co.uk
• Website: www.impressiondigital.com/
• Phone Number: +44 (115) 824-2212
• Address: Fothergill House, 16 King Street, Nottingham, NG1 2AS, UK
• Specialization: Amazon PPC, SEO, PPC, Digital marketing, Digital PR, Content marketing, Digital strategy
• Clients: Norse, Clarins, Topps Tiles, Funky Pigeon

Conclusion

Choosing the right Amazon PPC agency is a pivotal decision for any seller aiming for success on the platform. The agencies listed here offer a range of services, from PPC management to advertising, designed to optimize your Amazon business. With the right agency by your side, you can focus on what you do best – selling – while experts handle your advertising needs. Make an informed choice and take your Amazon business to the next level.