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Sales Engagement Platform Upscale announced on Wednesday that it has secured funding of $250K in a pre-seed funding round. The round was led by Powerhouse Ventures, Java Capital, and GSF Accelerator.
The company has said that it will leverage the funds to expand its market reach and bring unparalleled automation to the B2B sales industry through the sales acceleration platform.
Commenting on the pre-seed funding round “Vinod Shankar, Co-Founder and Partner, Java Capital said, “Building from India for the world, especially in the SaaS domain, has gained significant traction in light of the pandemic, and this trend is only expected to accelerate in the near future. We see significant potential in building SaaS tools like Upscale in the sales engagement space, and we have a strong belief in the tenacity and grit of Upscale’s founders, with two of them being second-time founders.”
Speaking on the company’s mission, Yeshu Singh, Co-Founder of Upscale, said, “We’re excited to bring Upscale’s advanced sales engagement platform to sales development representatives who are on the frontline acquiring new prospects every day. They have been successfully brute-forcing daily activities so far but with this solution, they can now automate their tasks and focus only on what truly matters – selling! Feedback from our existing customer base of global companies is a testament to the product doing the right thing.”
Sandeep Singh, who is also a co-founder of Upscale, noted “The very nature of B2B sales translates to a lot of back and forth and manual hours spent doing grunt work. We, at Upscale, believe there is a lot of potential in how B2B technology innovation can transform sales performance, and enhance productivity. Our technology simplifies the sales outreach process and provides an intuitive tool for sales teams to achieve targets without the heartache.”
What is Upscale?
Founded in January 2021, Upscale is the brainchild of co-founders Yeshu Singh, Sandeep Singh and Amit Mastud. It claims to be a new age sales platform that automates sales outreach by using multiple channels like email, phone calls, LinkedIn, text messages, and more. The platform further claims that it helps in streamlining the routine work and lets the sales team focus on what really matters – closing deals and increasing company’s revenue.
