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Marketing Techniques for Small Businesses That Are On a Tight Budget

Owners of local businesses disregard the power of marketing because they are on a tight budget, but what they do not realize is that putting a stop to marketing to save money is like putting a stop to your watch to save time. You cannot sell anything if you cannot create awareness of your brand in the market. It is true that marketing can be difficult when you are on a tight budget but it is not impossible to make the most out of your limited resources. You cannot attract new customers without promoting your business.

So, what can you do to market your business effectively without disturbing your finances?

In this article, you will find numerous ways to market your business without spending a single dollar on the advertisement. Before discussing the marketing techniques, it is important to mention the fact that you need a high-speed internet connection like spectrum internet to execute the promotional strategies for your business. So, with that being said, let’s discuss the marketing techniques that won’t cost you a single penny. Please note that although these marketing techniques do not require you to spend money, some of them can be time-consuming and you have to be patient enough to see the results.

1. Social Media & Networking

There is no doubt in the fact that social media is by far the best possible platform to reach out to your customers. Create a social media page for your business and promote it amongst your family and friends and ask your associates to share your business with other people in their list so that you can increase your sales revenue by generating more traffic to your page.

According to recent studies, consumers discover more businesses on Facebook than any other source. This result is backed up by the fact that people spend more than six hours per week on social media platforms looking at current affairs and other related posts. Therefore, you need to have a social media presence for your business on multiple platforms like Facebook, Twitter, and Instagram so that you can catch the attention of the customers and increase the traffic on your page. You can also use online tools to search for suitable usernames for your business.

Once you are done creating a social media page, consider sharing it with your family and friends and make the best use of the tools that are offered by social media websites so that you can generate traffic on that page. Spread the word about your business and offer discounts to attract customers.

You should post fresh content on your page on a regular basis because people are interested in the latest trends. Promote customer engagement on your page as it helps build a strong relationship with your customers.

2. Listing Your Business Online

Listing your business online is probably the cheapest way to spread awareness about your brand and its offerings. The online market is huge and it contains a lot of opportunity for newly established businesses. You can reach out to millions of customers with digital marketing for your business. You should definitely list your business on Google as it is one of the most used search engines and can automatically ensure that your business is discovered by the users.

List your business on applications like TripAdvisor, Yahoo, and Bing. From there people can locate your store and purchase the products that they like. Google My Business is a good way to start listing your business online for the customers.

3. Content Writing

There is no escape from the term content because it is a crucial element behind the success of the business. Writing good content is one of the most reliable ways to establish yourself as an authoritative entity in the industry. You can write and post the content on your business website. But this is not the only way to conduct content marketing. You can also write content on other websites to spread knowledge about your business. Posting content on already established websites can prove to be very helpful for the popularity of your business, plus you get backlinks which are another factor that helps you increase traffic.

You can also use video marketing by creating a YouTube channel for your business. In the video content, you can demonstrate the features of your business and highlight the benefits that the users will receive when they purchase your products.

Quora is another great place for promoting your business. This website is famous for rewarding people who post authentic answers. A lot of people ask questions on Quora on a daily basis and providing answers to such questions can make you a reputable entity on such platforms. Writing answers can be time-consuming, but it is a good way to impart knowledge and build your name. In addition to this, you can create infographics and post them on social media pages to promote your brand.

4. Email Marketing

Using email marketing to promote your business can prove to be very effective and it is not expensive at all. There are various tools available on the internet that allow you to send free emails to customers. For example; Mailchimp is a tool that offers a price free plan for its users. You can send around 12,000 emails to 2,000 subscribers per month.

Emails can help you generate more sales revenue for your business and you can also send out personalized messages to your customers in order to remind them of your existence in the market. You can send discount cards and gift coupons to your clients to encourage them to buy products from your company.


These are some of the ways you can use to promote your business without spending a penny. It is worth mentioning the fact that these are not the only ways to market your business. There are various options of marketing available on the internet, you just have to find one that suits your business.

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