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Dunzo Debuts on Google Pay for Delivering Essentials

Personal Concierge app Dunzo has partnered with digital payment major Google Pay for delivering essential products. With this partnership, Google Pay has integrated Dunzo app on its platform as a strorefront for delivering groceries and other essentials.

Dunzo app’s integration in Google Pay is hardly surprising, considering that the former is a Google backed company.  In 2017, Google along with Aspada and Blume Ventures invested nearly Rs 80 crore or $ 12.5 Mn in Dunzo. This was a historic investment, since this was Google’s first direct investment in an Indian startup.

Following its integration with one of the most used digital payment platforms, the Bengaluru based Personal Concierge app Dunzo will enjoy added advantage over its nearest competitors. Grofers and BigBasket, two of its direct competitors, are not integrated in the Gpay app and hence don’t enjoy the storefront status on the platform.

Other popular apps that enjoy storefront status on the Google Pay app includes Zomato, UrbanClap, Ola, and redbus.

Till date, Dunzo has raised $194 Mn through various funding rounds. Apart from Google, its other important investors include Alteria Capital, Lightbox and Moving Capital.

The below chart highlights the funding history of Dunzo.  

Data Source:

Notably, the demand for grocery and other essential products have skyrocket during the nationwide lockdown period that has lasted for well over two months now. With lockdown choking the supply line and partially shutting down the retail stores, online delivery apps like Dunzo, Grofers and BigBasket have sought to capitalize on this opportunity.

According to reports, Dunzo is claiming to accomplish over 1 lakh orders per day on the back of robust demand for groceries and essential goods. On other hand, Grofers and BigBasket are expected to clock $3 Bn sales this year – whopping 76% increase in sales over last year.

As for Google pay, in less than two years it has achieved market leadership position in India’s UPI payment space. The platform achieved 67 million monthly active users in September last year, leaving its competitors Phonepe and Paytm way behind.

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