It is safe to say that you want every video that you produce for social media to attract lots of viewers, hold their interest, and then provoke a reaction – including sharing, liking, or commenting on it. That is why it is important to try to produce videos that are as engaging as possible, despite how difficult it may seem.
The good news is that there are several simple ways that you can bump up the engagement of your social media videos, and they’re the perfect place to start:
Focus on capturing attention early
People generally skim through their social media feeds and will pause for a few seconds at most to watch a video before deciding whether it’s interesting enough to continue to watch it. That is why when you produce any video for social media your focus should be on capturing attention as early as possible.
To do that you will want to place a hook right at the start of your video that is designed to entice viewers and make them feel interested. It could be a benefit that would be attractive to them, a shocking statistic, a thought-provoking statement, or some other type of hook.
Take advantage of visuals to deliver the message
As far as possible you should use visuals to deliver the message of your video. Not only will that make the video more interesting overall, but it will cater to the significant number of social media viewers who watch videos on mute.
If you feel your visuals alone aren’t enough to deliver the message – add captions or other titles to your video. The goal should be to engage viewers regardless of whether they are viewing the video with the sound enabled or disabled.
Keep it as short as you can
Viewers on social media tend to not want to sit through videos that are too long, and many leave after the first minute or two. That is why it is important that you try to keep your video’s overall duration as short as possible.
While aiming to produce videos that are about 1 minute long is best, there is room to maneuver. Ideally you should focus on trying to make the video as concise as possible while still delivering the message effectively.
Track, analyze and improve your videos
The best way to start to produce more engaging videos is to track how your existing videos are performing, analyze them, and identify ways that you can make them better. Over time this will help you to learn exactly what type of videos your target viewers find engaging, and let you create them.
As you can imagine this won’t happen overnight, but it is important that you start tracking your video’s performance on social media as early as you can.
In addition to the tips listed above it is important that your videos look impressive and their quality is excellent. That is where the video maker that you use can play a big part, and for example you could try Movavi Video Suite.
All said and done you’ll find that producing engaging videos need not be as complicated as it appears. More importantly by approaching it in this way, you’ll lay a foundation that you can build on in the future.