Note: This post has been guest authored by Naeem K. Manz, who is an experienced blogger, digital content & social marketer. He is passionate about covering topics like business strategy, startups & entrepreneurship.
When putting together your brick-and-mortar startup, you have a lot on your mind. You are wondering about costs, potential profits, hopes for expansion, hiring, advertising and more.
At Lightspeed, we know how many things there are to consider when preparing your brick and mortar startup. That is why we have specially designed the Lightspeed POS system to be as easy and intuitive as possible. Lightspeed POS makes stocking easy and selling a breeze, so you can set your business up to grow naturally.
We also want to provide small business owners with the resources they need to build a successful company. We have compiled six of the best brick-and-mortar startup tips to help you prioritize your launch and execute it flawlessly.
1. Create a Clear Mission Statement
To run a successful startup, you need to know what your goals are. Besides earning a profit, what do you want to do with your startup? Your business activities are geared toward profit, of course, but a mission is about what your business’s deeper purpose is. Do you have a heart for a certain craft or simply enjoy an industry? Think about what motivates you.
2. Work on Your Startup’s Identity
You need to keep making inroads into your startup’s niche. Make sure you have a unique logo and marketing materials that easily set you apart. Your logo should be attractive, artistic, and suited to your mission.
When defining your business’s look, you need to consider not only your identity but also your audience. Your audience should feel drawn to your brand, which means they need to feel included or compelled.
3. Pick a Location That Meets Your Goals
Being a brick-and-mortar startup is all about location, location, location. You need to situate your startup in a smart, competitive spot with lots of daily traffic. You should get a feel for your local area to see which spots stand out.
Pay attention to how people act around the areas you consider and what draws them there. Anyplace people like to spend time is a good place for a brick-and-mortar shop. Take extra time picking a location since picking the wrong one can be disastrous.
4. Manage Your Cash Flow with the Right POS
Invest in a POS that is created to anticipate your needs and help you keep customers coming back. If you can use a POS that integrates seamlessly with a web store or lets you create one, all the better.
Lightspeed POS lets you do all this and more. With Lightspeed POS, you can create your web store without needing any special skills, and you can keep customers coming back using our Lightspeed Loyalty rewards system.
If you doubt the value of a trustworthy, intuitive POS, just imagine yourself trying to process sales and account for stock with an unreliable data entry and record system. Suddenly, it becomes pretty apparent that selecting a POS should be a careful decision.
5. Give Customers the Right Experience
Whatever your business, you need customers to be happy at your store. You have to win your customers’ loyalty to stay in business. Make sure you give them a warm welcome when they come in and make them feel like you are paying attention. See if they are looking for anything in particular and if you can help them find what they need. But you should do it in a way that is uniquely your own and memorable, too.
6. Be Deliberate About Marketing
Pay attention to not only your marketing designs but also the placement of your logos and store signage. Make sure you label stock clearly and noticeably. You should also make sure your marketing designs are interesting and up to date. Your signage should be professional, tasteful, and attractive.
Before you create marketing materials, have a general plan for your design. If you start with an outline, it becomes far easier to put together your marketing campaigns and integrate their qualities. The best marketing materials are those that stand out and clearly communicate your message. Ask yourself, “What do I want customers to walk away thinking? What is the message this needs to get across?”