Posts Tagged ‘orkut shutdown’
Google is trying HARD to save Orkut !
However Orkut isn’t a prominent social networking site in U.S. and Europe but when the stats are compared worldwide,Orkut seems to be a frontrunner in its arena.
Orkut majorly dominates Brazilian and Indian market.In India,there are local competitors like Bigadda and ibibo which are also fueling big bucks into their systems but Orkut is unarguably the winner of young indian hearts.
But this Google’s service is still struggling for the monetory returns it was looking for.The ROI of Orkut is below expectations and there are rumours that Google may eventually shutdown Orkut(like Yahoo’s recent shutdown of their social networking service ‘Mash‘) or rather sell it out to a local business player (Indian or Brazilian).There are a number of factors which lead a social network to a poor ROI and consequent shutdown that we have already covered here
But one thing that forces Google to keep floating in social networking market is the future growth and worth of internet population of Indians and brazilians.Its also the only Google’s representative in social networking sector.Hence,Google is trying its level hard to survive this crunch situation.
Advertisements,being the only More »
5 reasons why social networks are a “Failure” in monetization
It’s hard time for popular social networks to get the much desirable payback from the networks they have built all over the world.And it’s not one but the majority of such networking sites,that aren’t able to find an antidote to this pro
blem.
Orkut for instance,has a massive following in Brazil and India but when it comes to monetizing its network,it is still struggling to even find a ray of hope.One reason can be below average(compared to myspace,facebook) CPM rates as the majority of the audience isn’t from the US.Due to meagre payback,there were rumours that Google might close its doors as anymore investment won’t be worth it.(BTW,Yahoo! recently announced its More »
