Now,it’s not generic social networks but specific social networks which are gaining momentum these days…be it a gaming social network,a blogger’s social network or a music social network….. and such core networks are finding their target audiences quite well…

One such social network which has been recently launched(September 9th ) is Sunoh.fm(‘Sunoh’ means ‘listen’).

It’s an indian music oriented social network which lets one share his music preferences with his friends and find out what his friend circle likes to hear. A user can browse his friend’s music library and discover new stuff out there.

Sunoh’s users can also join communities of popular indian artists and get their voices reach out directly to those artists.

It’s also a good platform for indian artists to let their music reach out to the masses and have a connection with their audiences as well.

In their own words…

“Sunoh.fm is an Indian company in online space to provide a digital distribution platform for artists in India. Artists can signup, claim, and customize their profile at Sunoh.fm, enabling them to reach out to their fans in a very interactive manner. Sunoh.fm provides comprehensive set of free digital tools to artists including photo, video, and music uploads, using which they can instantly make their content available to their fans at Sunoh.fm“

It seems that Vivek Puri,founder of this New Jersey based music oriented startup has given ‘security’ and ‘privacy’, a special attention while developing this social platform.(at the moment,it can only be accessed by people from certain listed colleges and companies).People from India and those who are outside the country but are of indian origin will find this social network,a hotspot for online music discovery.

Now comes the tough part….

There are websites like Muziboo(we covered it here) and Shtyle.fm which have been there in the indian market for quite a while now(both of them are music oriented networking platforms).Muziboo,in particular has come up with a cluster of features for music lovers and the music passionates are populating well on Muziboo.

But Sunoh.fm seems to have a novelty because it focusses on building a social network for fresh music discovery and connecting with popular artists rather than Muziboo and Shtyle.fm,where concept of “music crowdsourcing” has been implemented.

However,if they continue to keep the system so closed(for an increasing but defined list of colleges and companies),they may loose out of a critical mass in longer run.If some heavy-weight marketing of this website is done in India,then only,they can secure their space in online indian market with such a closed system.

Prashant Sharma

Prashant Sharma is a Delhi based Entrepreneur who spent most of his college days polishing his marketing skills and went for his first business venture at 19. Having tasted failure in his entrepreneurial debut, he turned a Tech-enthusiast, specializing in web technologies later. Today, he heads AQR8 Media, a Digital Marketing and Technology firm and writes at TechPluto as well. Join him on Google Plus, Twitter and Facebook