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	<title>Comments on: 5 reasons why social networks are a &#8220;Failure&#8221; in monetization</title>
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		<title>By: Orkut is fighting to monetize effectively &#124; Tech StartUps - THE BIG BANG on the Web !</title>
		<link>http://www.techpluto.com/social-network-failure/comment-page-1/#comment-639</link>
		<dc:creator>Orkut is fighting to monetize effectively &#124; Tech StartUps - THE BIG BANG on the Web !</dc:creator>
		<pubDate>Fri, 19 Sep 2008 03:57:45 +0000</pubDate>
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		<description>[...] But this Google&#8217;s service is still struggling for the monetory returns it was looking for.The ROI of Orkut is below expectations and there are rumours that Google may eventually shutdown Orkut(like Yahoo&#8217;s recent shutdown of their social networking service &#8216;Mash&#8216;) or rather sell it out to a local business player (Indian or Brazilian).There are a number of factors which lead a social network to a poor ROI and consequent shutdown that we have already covered here [...]</description>
		<content:encoded><![CDATA[<p>[...] But this Google&#8217;s service is still struggling for the monetory returns it was looking for.The ROI of Orkut is below expectations and there are rumours that Google may eventually shutdown Orkut(like Yahoo&#8217;s recent shutdown of their social networking service &#8216;Mash&#8216;) or rather sell it out to a local business player (Indian or Brazilian).There are a number of factors which lead a social network to a poor ROI and consequent shutdown that we have already covered here [...]</p>
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