Horizontal search engines are quite mature today(highly evolved) but niche search engines are still in the process of evolution.One of those niche search engines is Yureekah.

Yureekah is a search engine,specifically built for online media industry.Its patent pending proprietary technology allows users to know where their competitor is advertising online.This service is currently free and allows registered users to archive the campaigns.

Before planning your own advertising strategy,it’s always preferrable to have a look at your competitors and consequently modify your marketing strategy.But as millions of ads run on countless portals today,this task becomes quite difficult to execute.Yureekah might serve as a decent solution to this problem.

In their own words

It’s a first of its kind search engine which allows you to track competition in the display advertising space.Given the dynamic nature of the content that publishers have in each country (geo targeting), there is no way one can know what a particular brand is doing. Yureekah might serve a solution

It will primarily be useful for advertising agencies,individual advertisers and web publishers.As the search portal is free to use at the moment,they haven’t implemented any business model for revenue generation out of their service.

But if their mode of earning is going to be advertisement based then they may not find big success in making good money out of their service.As the service addresses a very niche market,the majority has no reason to roam around Yureekah.Less traffic means less earning(if ad based approach).

Prashant Sharma

Prashant Sharma is a Delhi based Entrepreneur who spent most of his college days polishing his marketing skills and went for his first business venture at 19. Having tasted failure in his entrepreneurial debut, he turned a Tech-enthusiast, specializing in web technologies later. Today, he heads AQR8 Media, a Digital Marketing and Technology firm and writes at TechPluto as well. Join him on Google Plus, Twitter and Facebook