In this article we will tell you about google chrome newspaper ad india. Here’s the detail about this article.
Google took a big shot by publishing Full Back-Page advertisements on major newspapers across the country’s metro cities, promoting their “simple. safe. secure” Chrome web browser to the vast print media audience of our country.
Massive sized Full Page Advertisements on leading Indian newspapers isn’t unusual but when the product being advertised is a ‘web browser’, it does make news.
Google, the fastest growing and most desirable companies of Internet Industry, which just finished celebrating its 12th birthday, is leaving no stone unturned in dragging more users to Google Chrome(Google’s web browser) and India seems to be a hotspot for Google right now.
Today(Sept 29, 2010), Google took a big shot by publishing Full Back-Page advertisements on major newspapers across the country’s metro cities, promoting their “simple. safe. secure” Chrome web browser to the vast print media audience of our country.
The Times of India, Hindu, ET, Mint, along with several other big newspapers have the same full-page advertisement, pushing Google Chrome really hard. The covered newspapers collectively reach a large chunk of the active urban population, which is what Google is targeting here.
Google has never been too aggressive with their promotional strategies and generally prefers to spend less on direct marketing but Google Chrome is a different case altogether.Public debue of Chrome OS, Google’s biggest threat to Microsoft, is around the corner and Chrome web browser is supposed to serve as the backbone to Chrome OS. So, Chrome’s promotion makes perfect sense.
Also, Microsoft released its latest edition of web browser, IE9 Beta, just a couple of weeks back so Google has to counter that by taking some aggressive moves. So, again, Countrywide massive print ads makes absolute sense.
Interestingly, Google kicked off similar sort of Full page ad promotions through Print Media in European countries, back in late 2009 and early 2010. Below are some of those ads.
With browser wars heating up yet again and India becoming an increasingly relevant market for Internet products and services, don’t be surprised if you wake up next morning and spot Microsoft’s ads, plastered all across our daily newspapers, pushing Internet Explorer 9 into our heads !
About the Author (Author Profile)Prashant Sharma is a Delhi based Entrepreneur who spent most of his college days polishing his marketing skills and went for his first business venture at 19. Having tasted failure in his entrepreneurial debut, he turned a Tech-enthusiast, specializing in web technologies later. Today, he heads Accu-rate Media, a Digital Marketing and Publishing firm and writes at TechPluto as well. Join him on Google Plus, Twitter and Facebook
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