alcohol

Google has recently announced amendment in its policies towards advertisements for Hard Liquor & Alcohol through AdWords.

Until now,one couldn’t advertise hard liquor and alcohol to Google’s affiliated publisher network through AdWords but from now onwards,most of Alcohol sellers can whole-heartedly advertise their product through AdWords,following some mild keyword restrictions.

During the fall,Google amended policy regarding ‘beer advertising’ through AdWords(they allowed beer advertisements) and now its Alcohol.It seems that Google doesn’t really want to loose out any chance of making more money out of its customers,irrespective of what the folks are selling.

And the fact that recession is taking toll on every company(Google is no exception),this policy amendment looks like awell-thought decision.The timing is also appropriate as these days,alcohol sells like hot cakes and Google will certainly make tens of millions more this month.

And ‘alcohol advertising’ is already such a disputed issue that if Google ever feels regretful over its amendment decision after poor customer feedback, it can re-amend its policy and re-apply a ban against alcohol advertising through AdWords anytime.

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