Google has just announced that it is going to shut down Lively,a virtual world service that it recently launched(July 8).It’s been just four months of the service and Google has decided to blow it up as they are not getting the traction they expected earlier.

Although,companies like Google have deep pockets and can withstand under-unperforming products/services for quite longer span but Lively seems to be a victim of the current economic downturn,which even Google can’t get rid of.

Countless folks tried Lively when it lauched in July just because it was a Google product but Lively hardly became a recurring place to hang out for anyone.Even,Google didn’t seem putting best of their efforts to make Lively a killing competitor in front of established virtualWorlds like  Secondlife,IMVU and newbies like SmallWorlds .

You may hear one more shutdown(out of its new & dull performing services) news from Google within next six months.(our guess).

And this proves that even a association of brand name like Google can’t make a poor product work.